Delivery Overview

• The biggest challenge with Prolicious was to drive organic traffic in a super cluttered Food & Beverages category. The direct competitors on SERP were similar D2C businesses, large marketplaces like Amazon, enterprise FMCG companies, and more.
• Firstly we understood the product category of Prolicious to understand the psyche of the target customer. Then we shortlisted the users into two types – one who look for healthy snacking options (keywords like diet, protein rich as prefix or suffix) or those who look for different types of taste in their snacking (keywords like masala, pani puri, jeera, garlic, etc. as prefix or suffix)
• Based on these two audience types, a thorough keyword list was prepared. The keywords were largely long tail & medium tail so we could target highly relevant target audiences which have an intent to purchase.
• The keywords were then seeded on the website at relevant collection & product pages, new pages were also created specially to meet the goal of appropriate keyword seeding.
• Care was taken to ensure content was uniquely written to help customers choose products, keyword density is on point and the technical fundamentals are resolved.
• Blog articles were added on a regular basis to further educate the audience sets on the benefits of snacking healthy
• UI/UX was improved over time by looking at the data gathered from tools like Hotjar & Inspectlet to improve customer journey further