10k Leads Generated for an Educational Institute | Somaiya Vidyavihar University
About the brand
Somaiya Vidyavihar has a rich experience of over six decades in building & managing educational institutes and imparting education to students from all over the world. Nestled in a vast 65-acre green campus located in the heart of Mumbai city, the group is now a multi-disciplinary education institution catering to 39,000+ students in diverse fields of education.
To generate leads
Education
Performance Marketing
Performance Marketing
Delivery Overview
- Our campaign structure was setup in a specific format considering locations & course levels For example – Engineering Bachelor’s (Maharashtra & Gujarat), Engineering Bachelor’s (Rest of India) & Engineering Bachelor’s (International)
- We made sure to use a combination of ad types – Single Images, Carousel & Video Ads. As we were working with much larger budgets and reaching out to a bigger audience both domestic and international
- For Facebook, we were supposed to run both lead gen & conversion campaigns (i.e leading users to the admission pages). Instead we only run conversion campaigns since we started receiving good lead number and at a lower CPL than estimated.
- Similarly for Google we also had lead form extensions which helped get us an additional 20-30% of leads
Impact
- For Engineering: Leads Achieved – 8,752
- For Education: Leads Achieved – 438
- For Sports: Leads Achieved – 810
- For Dharma Studies: Leads Achieved – 121
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Sunhalt Gold’s Social Media Glow-Up: Case Study
Sunhalt Gold's Social Media Glow-Up: Case Study About the brand Sunhalt Gold is your go-to sunscreen for hydration and broad-spectrum protection. Recommended by dermatologists, it works for every skin type and includes Aloe Vera, Titanium Dioxide, and...
Unveiling Our Proven Influencer Marketing Strategy: A Spotlight on Success
In today's dynamic digital landscape, where consumer behavior is constantly evolving, businesses must embrace innovative marketing strategies to stay ahead of the curve. One such strategy that has gained immense popularity and success is Influencer Marketing. At our...
Jeebly’s Phenomenal 4-Month Journey: 251% Lead Growth and 100% Conversion Rate Increase
Jeebly's Phenomenal 4-Month Journey: 251% Lead Growth and 100% Conversion Rate Increase About the brand Technical Optimization: Our agency's strategic implementation of schemas, optimization for featured snippets, and creation of detailed FAQ pages, as well as...
Thinking Lab
Unveiling Our Proven Influencer Marketing Strategy: A Spotlight on Success
In today's dynamic digital landscape, where consumer behavior is constantly evolving, businesses must embrace innovative marketing strategies to stay ahead of the curve. One such strategy that has gained immense popularity and success is Influencer Marketing. At our...
Digital Marketing for Real Estate: Boosting Your Property Sales Online
The real estate industry has undergone a significant transformation in recent years, with the advent of digital technology revolutionizing the way agents connect with clients and market their properties. In this comprehensive guide, we will delve into the world of...
Understanding the Role of an SEO Specialist in Enhancing Digital Presence
Understanding the Role of an SEO Specialist in Enhancing Digital Presence In the realm of digital marketing, Search Engine Optimization (SEO) stands out as a pivotal tool, significantly impacting online visibility and website traffic. The fierce competition in the...