10K Leads Generated for an Educational Institute in 45 days | Somaiya Vidyavihar University
About the Brand
Somaiya Vidyavihar University excels in diverse academic programs including engineering, humanities, social sciences, and management. With a legacy of holistic development and innovative research, they prepare students to lead globally. Their rigorous academics, industry partnerships, and community focus empower graduates to make meaningful contributions to society.
Generate qualified leads for their various academic programs
Education
Performance Marketing
Performance Marketing
Delivery Overview
Based on the said objectives we had deviced a media strategy as follows:
- Demographic Specificity: Our campaign structure was made specific to locations & course levels. For example – Engineering Bachelor’s (Maharashtra & Gujarat), Engineering Bachelor’s (Rest of India) & Engineering Bachelor’s (International).
- Behvaviour Based Segmentation: We had targetted people with specific income levels & designations to ensure that we reach the relevant audience.
- Improving lead numbers: To ensure that we are able to generate the said leads in the defined period, we used multiple educational portals / platforms along with Google & Meta to reach out to a larger audience base.
- On-the-go Optimizations: Since the campaigns were only active for 45 days, lead quality review happened daily & relevant campaign / communications optimizations were happening regularly.
- Creative Varianting: Based on thorough makret research, we identified 3 pillars that are deeply impact decission making in this domain: Trust, Brand Perception & Value Addition. We created different content pieces based on these & used them in different consumer funnels to get the best results.
Impact
- Generated 10K leads in 45 days for programs like Engineering, Dharma, Sports & Education.
- Successfully completed course admissions within 45 days of starting the campaigns.
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