10k Leads Generated for an Educational Institute | Somaiya Vidyavihar University
About the brand
Somaiya Vidyavihar has a rich experience of over six decades in building & managing educational institutes and imparting education to students from all over the world. Nestled in a vast 65-acre green campus located in the heart of Mumbai city, the group is now a multi-disciplinary education institution catering to 39,000+ students in diverse fields of education.
To generate leads
Education
Performance Marketing
Performance Marketing
Delivery Overview
- Our campaign structure was setup in a specific format considering locations & course levels For example – Engineering Bachelor’s (Maharashtra & Gujarat), Engineering Bachelor’s (Rest of India) & Engineering Bachelor’s (International)
- We made sure to use a combination of ad types – Single Images, Carousel & Video Ads. As we were working with much larger budgets and reaching out to a bigger audience both domestic and international
- For Facebook, we were supposed to run both lead gen & conversion campaigns (i.e leading users to the admission pages). Instead we only run conversion campaigns since we started receiving good lead number and at a lower CPL than estimated.
- Similarly for Google we also had lead form extensions which helped get us an additional 20-30% of leads
Impact
- For Engineering: Leads Achieved – 8,752
- For Education: Leads Achieved – 438
- For Sports: Leads Achieved – 810
- For Dharma Studies: Leads Achieved – 121
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