10K Leads Generated for an Educational Institute in 45 days | Somaiya Vidyavihar University
About the Brand
Somaiya Vidyavihar University excels in diverse academic programs including engineering, humanities, social sciences, and management. With a legacy of holistic development and innovative research, they prepare students to lead globally. Their rigorous academics, industry partnerships, and community focus empower graduates to make meaningful contributions to society.
Generate qualified leads for their various academic programs
Education
Performance Marketing
Performance Marketing
Delivery Overview
Based on the said objectives we had deviced a media strategy as follows:
- Demographic Specificity: Our campaign structure was made specific to locations & course levels. For example – Engineering Bachelor’s (Maharashtra & Gujarat), Engineering Bachelor’s (Rest of India) & Engineering Bachelor’s (International).
- Behvaviour Based Segmentation: We had targetted people with specific income levels & designations to ensure that we reach the relevant audience.
- Improving lead numbers: To ensure that we are able to generate the said leads in the defined period, we used multiple educational portals / platforms along with Google & Meta to reach out to a larger audience base.
- On-the-go Optimizations: Since the campaigns were only active for 45 days, lead quality review happened daily & relevant campaign / communications optimizations were happening regularly.
- Creative Varianting: Based on thorough makret research, we identified 3 pillars that are deeply impact decission making in this domain: Trust, Brand Perception & Value Addition. We created different content pieces based on these & used them in different consumer funnels to get the best results.
Impact
- Generated 10K leads in 45 days for programs like Engineering, Dharma, Sports & Education.
- Successfully completed course admissions within 45 days of starting the campaigns.
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Creative Showcase Case Study 2026 Kadat
Creative Showcase Case Study 2026 Kadat About the brand Kadat is a proudly Sierra Leonean FMCG company dedicated to creating trusted products for everyday life. With a diverse portfolio that includes Bravely, Kings Cola, Funtop, Vitomo, and other household favourites,...
Mumbai’s Best Sandwich Now on Every Screen
Mumbai's Best SandwichNow on Every Screen About the brandSandwizzaa is a fine QSR based out of Mumbai. It was started in 1986 in Santacruz and since then it has established 18+ outlets across Mumbai. Having won Mumbai’s Best Sandwich Award twice in Zomato and once in...
Creative Showcase for Just In Time
Creative Showcasefor Just In Time About the brand Just In Time is India’s largest watch retailer, bringing iconic global brands under one roof across 90+ boutiques nationwide. With a strong foothold in the premium and luxury segment, it caters to a diverse audience of...
Thinking Lab
Creative Showcase Case Study 2026 Kadat
Creative Showcase Case Study 2026 Kadat About the brand Kadat is a proudly Sierra Leonean FMCG company dedicated to creating trusted products for everyday life. With a diverse portfolio that includes Bravely, Kings Cola, Funtop, Vitomo, and other household favourites,...
How We Increased Selectprism AI Organic Traffic by 102.72% in 90 Days
How DigiChefs Grew Coign Consulting's Organic Traffic by 35.45% in Just 3 MonthsAbout the brand Coign Consulting is a leading and trusted Warehouse Design Consultant in India. Being India’s 1st Warehouse Innovation & Design Consulting firm, they address...
How We Increased Selectprism AI Organic Traffic by 102.72% in 90 Days
How We Increased Selectprism AI Organic Traffic by 102.72% in 90 DaysAbout the brand SelectPrism is an advanced Agentic AI Hiring Platform that transforms how organizations discover, evaluate, and hire top talent. By combining autonomous AI agents with intelligent...