Challenges

• Lack of brand awareness
• High Cost per Booking
• Enhancing website traffic through non-brand keywords.

Delivery Overview

• Our ad targeting strategy focused on specific geographic areas with high tourist traffic and proximity to ferry terminals, ensuring effective reach to the target audience who are not aware about the Ferry service available from Mumbai To Alibaug.
• Through extensive ad communication testing, we established strong user associations with our ferry service, resulting in notable campaign performance improvements.
• We implemented tailored ad communication strategies for different age groups, targeting the younger (18-34) and the older (35-60) demographic, ensuring relevance and resonance in our creatives. Additionally, we drafted targeted communication pieces for females to maximize bookings and minimize cost per booking.
• We strategically highlighted our brand’s unique selling points and benefits, engaging users and improving the CTR and conversion rates.
• Once there was sufficient learnings on the campaign, we let Google’s machine learning identify potential customers which helped in successfully increasing the number of bookings & maximizing our campaign’s effectiveness.