A Groundbreaking Achievement with 16.5K+ Bookings at a Remarkable 10% Conversion Rate | M2M Ferries
About the brand
M2M Ferries Private Limited is revolutionizing transportation between Mumbai and Mandwa in Maharashtra with its luxurious and world-class Roll-On-Roll-Off-Passenger (Ro-Pax) Ferry service. With the support of the Maharashtra Maritime Board and Mumbai Port Trust,
M2M Ferries provides a modern, efficient, and comfortable travel experience. Cutting the usual 5-hour road journey to just 1 hour by sea, their service offers all-weather year-round connectivity in a luxurious setting.
Brand awareness and Conversions (to capture the attention of a wider audience and generate valuable leads)
Travel & Tourism
Performance Marketing
Performance Marketing

Challenges
- Lack of brand awareness
- High Cost per Booking
- Enhancing website traffic through non-brand keywords.
Trumped Strategies & Delivery Overview
- Our ad targeting strategy focused on specific geographic areas with high tourist traffic and proximity to ferry terminals, ensuring effective reach to the target audience who are not aware about the Ferry service available from Mumbai To Alibaug.
- Through extensive ad communication testing, we established strong user associations with our ferry service, resulting in notable campaign performance improvements.
- We implemented tailored ad communication strategies for different age groups, targeting the younger (18-34) and the older (35-60) demographic, ensuring relevance and resonance in our creatives. Additionally, we drafted targeted communication pieces for females to maximize bookings and minimize cost per booking.
- We strategically highlighted our brand’s unique selling points and benefits, engaging users and improving the CTR and conversion rates.
- Once there was sufficient learnings on the campaign, we let Google’s machine learning identify potential customers which helped in successfully increasing the number of bookings & maximizing our campaign’s effectiveness.
Impact
- Generated over 16.5k bookings in 3 months
- Managed to Improved the overall Cost per Booking by 20% in 90 days
- Successfully drove substantial traffic, with over 1.6L+ visits to the website.
- Achieved a remarkable ecommerce conversion rate of 10%.
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Delivering Happiness! Jeebly’s Reel Content and Moment Marketing for Social Media Strategy #JeeblyDelivery
Jeebly's Phenomenal 4-Month Journey: 251% Lead Growth and 100% Conversion Rate Increase About the brandJeebly is a tech-driven last mile delivery logistics company delivering joy to our partners as well as individuals, empowering them to seamlessly manage their...
Jeebly’s Phenomenal 4-Month Journey: 251% Lead Growth and 100% Conversion Rate Increase
Jeebly's Phenomenal 4-Month Journey: 251% Lead Growth and 100% Conversion Rate Increase About the brand Technical Optimization: Our agency's strategic implementation of schemas, optimization for featured snippets, and creation of detailed FAQ pages, as well as...
Remarkable 52% Organic Growth in 6 Months with On Page SEO | SOS India
Remarkable 52% Organic Growth in 6 Months with On Page SEO | SOS IndiaAbout the brand SOS Children's Villages of India is a non-governmental organization committed to the welfare of parentless children, women, and vulnerable families. With over 50 years of experience,...
Thinking Lab
The Role of Chatbots and AI-powered Customer Service in India
In today's digital age, the role of chatbots and AI-powered customer service has become increasingly significant in India. As businesses strive to meet evolving customer expectations, they are turning to these advanced technologies to enhance their marketing and sales...
Major Google Algorithms and What Do They Mean?
As an SEO Specialist, One thing I always have to be prepared for Google to change rules. In my five years of experience, I have heard Google come up with some of the quirkiest algorithm names. I am sure like me you must have also wondered what they meant. Let's talk...
How to Use ChatGPT Plugins for Work
In today's digital age, ChatGPT has emerged as a powerful tool for enhancing productivity and streamlining work processes. With the rise of artificial intelligence, ChatGPT plugins have become increasingly popular, offering a wide range of functionalities that can...