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50,000 Organic Views On Animated Video Series: Refreshing content approach for FlexiLoans

About the brand

FlexiLoans, a leading digital lending platform in India, specializes in providing quick and flexible financing solutions to small and medium-sized enterprises (SMEs). Since its inception in 2016, FlexiLoans has disbursed over INR 1,000 crores in loans to more than 30,000 businesses across 1,200 cities and has a robust digital infrastructure and partnerships with major e-commerce platforms
Objective

Brand Awareness

Category

BFSI

Ingredients

Full Digital Suite

Case study subject

Social Media Marketing

Delivery Overview

Acknowledging the preference for video content, we prioritized the creation of motion graphics videos tailored to resonate with their target audience. Creative ideas were crafted specifically for each content bucket to ensure variety and appeal across different social media platforms. The content styles varied from educational to advertorial. We also used a mix of regional languages in our content to penetrate niche audiences.

Impact

The series of short videos garnered over 50,000 organic views, indicating strong viewer interest and engagement with the content. The videos achieved a reach of 60,000+, extending the brand’s visibility. Viewers actively engaged with the videos, expressing their interest through likes, comments, and shares across social media platforms.

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