A series of short animated videos for effective marketing – Flexi Loans
About the brand
FlexiLoans is a collateral free SME loan provider in India. They raised the largest seed funding in India worth 100 Cr. They help small & medium enterprises scale up their business by providing working capital loans, their other products being invoice discounting, equipment financing, etc.
Objective
Awareness
Category
Finance, BFSI
Services provided
Full Digital Suite
Case study subject
Video Marketing
Overview
Flexi Loans wanted a series of communications that instigated curiosity among the viewers. DigiChefs came up with an idea of creating a series of very short (less than 20 sec) animated clips that drove home the message in an exciting manner. The themes ranged from basic query to action steps & creating a sense of urgency.
Outcome
The series of short videos gained over 50,000 organic views on the web.