50,000 Organic Views On Animated Video Clips | Flexi Loans

Case Studies, Video Case Studies

About the brand

FlexiLoans is a collateral free SME loan provider in India. They raised the largest seed funding in India worth 100 Cr. They help small & medium enterprises scale up their business by providing working capital loans, their other products being invoice discounting, equipment financing, etc.

Objective

Awareness

Category

Finance, BFSI

Services provided

Full Digital Suite

Case study subject

Video Marketing

Overview

Flexi Loans wanted a series of communications that instigated curiosity among the viewers. DigiChefs came up with an idea of creating a series of very short (less than 20 sec) animated clips that drove home the message in an exciting manner. The themes ranged from basic query to action steps & creating a sense of urgency.

Outcome

The series of short videos gained over 50,000 organic views & had a reach of 100K+. It gained tremendous engagement with people liking & commenting on the videos for their smart & crisp representation of the brand propositions. The videos became part of the brand’s pitch & helped improve final conversion as well

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