About the brand
FlexiLoans is a collateral free SME loan provider in India. They raised the largest seed funding in India worth 100 Cr. They help small & medium enterprises scale up their business by providing working capital loans, their other products being invoice discounting, equipment financing, etc.
Full Digital Suite
Flexi Loans wanted a series of communications that instigated curiosity among the viewers. DigiChefs came up with an idea of creating a series of very short (less than 20 sec) animated clips that drove home the message in an exciting manner. The themes ranged from basic query to action steps & creating a sense of urgency.
The series of short videos gained over 50,000 organic views & had a reach of 100K+. It gained tremendous engagement with people liking & commenting on the videos for their smart & crisp representation of the brand propositions. The videos became part of the brand’s pitch & helped improve final conversion as well
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