About the Brand

Core Insight & Strategy

• Leveraged Google’s Automation & Performance Max Campaigns:

Tapped into Google’s Machine Learning capabilities and launched Performance Max campaigns to efficiently reach new, high-intent audiences across Google properties including Search, YouTube, Gmail, and Display. This helped drive incremental reach and conversions beyond traditional keyword targeting.

• Non-Branded Keyword Strategy for High Intent Traffic:

Introduced targeting for medically relevant, non-branded keywords on Google Search to attract more qualified users actively seeking solutions, thereby improving traffic quality and boosting conversion potential.

• Meta’s Advantage+ Shopping Campaigns:

Utilized Meta’s Advantage+ Shopping Campaigns to optimize for conversions using automation, delivering a higher volume of purchases at a reduced cost per conversion.

• Creative Format Experimentation:

Ran a mix of creative and catalog campaigns on Meta, where catalog ads outperformed in terms of ROAS and conversions. Dynamic product ads provided personalized user experiences, contributing to stronger engagement and purchase outcomes.

• Retargeting Strategy Based on Purchase Cycle Insight:

Launched remarketing campaigns focused on users who had added to cart (ATC) or initiated checkout (IC) in the past 30 days. This window was strategically chosen based on the product’s price point and observed average purchase cycle, ensuring timely and relevant reminders to warm prospects.

• High-Performing Audience Segments:

Remarketing and lookalike audiences based on ATC and IC data emerged as the top-performing segments across platforms, consistently delivering strong returns and conversion volumes.

Campaign Creatives