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Achieved Sales of 400+ Cars for Leading Automobile Brand | BMW Navnit Motors

About the brand

BMW Navnit Motors Mumbai started its journey in 1994 as the sole importers of BMW Cars in India. BMW Navnit Motors opened its first state of the art showroom in Thane with the sole aim of providing customers, a personalized service. When BMW started its operations in India, Navnit Motors was one of the first dealers to be awarded the dealership. From Thane, BMW Navnit Motors expanded to two locations in Mumbai, at Andheri and Malad to reach out to a larger customer base in Mumbai.Over the years BMW Navnit Motors Mumbai has catered to over 5,000 happy customers. BMW Navnit Motors Mumbai today employs over 300 dedicated professionals in Sales & After sales to provide a seamless experience to its customers.

Objective

To generate leads

Category

Automobiles

Ingredients

Performance Marketing

Case study subject

Performance Marketing

Delivery Overview

  • The campaign strategy was to target users who are actively searching for BMW cars or even interested in similarly luxury car brands through Google Ads with a mix of campaigns types such as Search, Display, Discovery
  • All the campaigns were segmented model-wise this is considering in most cases customers are interested in specific models and hence they should be able to see those specific ads.
  • Communication was drafted considering the user intent to improve overall conversion rates. Features like EMI Offers, Buyback Assurance Offers, Corporate Benefits, Insurance, etc were highlighted to increase intent driven lead fills.
  • We also added lead form extensions which helped get us an additional 20-30% of leads.
  • Social Platforms were used to increase awareness about the product and the dealership and inturn driving consumers towards a consideration stage.

Impact

  • We managed to receive 9000+ Leads & 400+ car bookings (Feb’ 2017 to Apr’ 2022)
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