Delivery Overview

• Started exploiting various social media platforms to target the most relevant audience pockets which helped us build top of the funnel audience & deliver more than 45 million impressions to our target customers.
  
• Constant analysis & improvements in ad communication & creatives helped us increase overall click-through rates of the campaigns along with delivering more relevant communication to the customers.
• In order to generate more leads, we analysed and studied our previous campaign data and created a pool of high intent keywords with lower competition which had lower CPC and high search volume.
  
• Social media avenues were explored in order to increase the quantum of leads. We tried different audiences pockets on different social media platforms to narrow-down on the best-performing audiences both in terms of quality & cost. As a result, we were able to deliver 30% higher leads with a similar qualification ratio as google.
• A new campaign was launched to directly generate phone calls by filtering & using high intent keywords, which helped to increase direct calls by 150% while keeping the qualification ratios constant.
• By continuously receiving lead feedback & campaign improvements, we were able to improve lead quality quarter over quarter. We were able to improve the lead quality by 80% in a span of 6 months