Objective

Core Insight & Strategy

Core Insight:

People are more eager to participate when they feel they have a genuine chance to win—when success feels attainable, not just a distant dream reserved for a lucky few.

Strategy:

Delivery Overview

• Pre-Launch Phase
  • Teaser Campaigns: Built anticipation by hinting at frequent winning opportunities. Used engaging visuals and messages across social media platforms.
  • Engagement Posts: Conducted polls and quizzes related to cricket and fantasy gaming. Encouraged users to share excitement for upcoming matches and tournaments.
  • Brand Ambassador Strategy: Recommended Emraan Hashmi as the ambassador to build trust. Leveraged his association with fantasy sports to resonate with the audience.

• Launch Phase
  • Brand Film Release: Introduced India’s Fantasy through a compelling video showcasing attainable wins and featuring the brand ambassador. Emphasized the concept of becoming ‘Lakkhi’ with frequent successes. Emraan’s brand film highlighted app features, leveraging his popularity and trust from Jannat to attract fantasy sports fans.
  • User-Generated Content (UGC): Encouraged users to share their own predictions and team selections. Featured select user content on official channels to foster community.
  • Social Media Contests: Hosted free contests and offered bonuses to boost participation. Promoted through eye-catching graphics and clear calls-to-action.
  • Influencer Campaigns: Partnered with influencers to promote app contests and engage fans. Emraan Hashmi’s brand film leveraged his Jannat fame, building trust and excitement. Utilized Telegram to reach the fantasy gaming community, boosting awareness and downloads.

• Post-Launch Phase
  • Success Stories Series: Regularly highlighted new winners to reinforce the attainability of success. Shared testimonials and reactions from winners to build credibility.
  • Sports Content Engagement: Created content aligned with live matches, sharing player stats, match predictions, and expert insights. Engaged users with content they are passionate about during peak interest times.
  • Celebrity Ambassador Integration: Consistently featured ambassadors in social media content to enhance trust. Released messages and tips from ambassadors, linking their credibility to the brand.

• Navigating Advertising Restrictions
• Compliance-Focused Ads: Emphasized skill, strategy, and frequent winning opportunities. Avoided gambling-related terms to adhere to regulations.
• Alternative Channels: Collaborated with influencers popular among the target audience to expand reach organically. Leveraged content marketing and SEO strategies to drive organic traffic and reduce reliance on paid ads.
• Community Management: Actively engaged with users by responding to comments and messages promptly. Fostered a supportive community environment to encourage user retention.
• Performance Monitoring: Tracked engagement metrics and user feedback to continually optimize content. Adjusted strategies based on real-time data to maximize impact.

Launch Creatives

Launch Videos

Launch Creatives