Achieving 53% Open Rates for Customer Retention Mail Campaigns | Kiddoze Daily
About the brand
Kiddoze aims to provide tasty concoction on everyday essential nutrients, vitamins & minerals missing in your lil’ ones daily diet packed in a gummy. Simply rectify imbalances and fill the nutrition gap in children’s daily diet & routine. Gummies that are suitable for the age group of between 2-18yrs old kids and teens.
Attract, Engage, Personalize & Automate
Health & Nutrition
Full Digital Suite
Email Marketing
Delivery Overview
After a few initial client conversations, the team had a clearer idea of the goals that the client had in mind wherein the ultimate goal was to create a community of customers, increase sales while keeping a trendy and creative approach towards the content as well as the design. We then studied the market and created engaging email marketing campaigns with strong CTA’s. We created the HTML version of one of the introduction emailers to make it more user-friendly, device friendly & get higher reader engagement. A bit of personalization & a creative approach in the email body helped us in better engagements. Email copy & design was strategized keeping a goal of creating an emailer that would attract kids and eventually the parents.
Impact
The primary goal of brand awareness was accomplished with the first emailer, where we reintroduced the brand with a few top USPs and followed the same strategy of using the top USPs of the product in the emailers resulted us in improved open rates of 53.0% and better engagements. According to MailChimp statistics, the average open rate of a company with over 50 employees is 23.61%.
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Honeywell’s 6-Month Success: 331.02% Organic Traffic Growth & 500% Increase in Impressions
Honeywell’s 6-Month Success: 331.02% Organic Traffic Growth & 500% Increase in ImpressionsAbout the brand Honeywell tackles complex challenges in automation, aviation, and energy transition. We offer innovative solutions through our Aerospace Technologies,...
Expanding Horizons: Achieving a 221% Increase in Impressions and a 115% Boost in Conversion Rates | Nomadic Road
Expanding Horizons: Achieving a 221% Increase in Impressions and a 115% Boost in Conversion Rates | Nomadic RoadAbout the brand Nomadic Road is a premier adventure travel company offering unique, off-the-beaten-path journeys across some of the world’s most remote and...
50% increase in Instagram followers with 2.5X increase in organic engagement in 12 months: Revamping RBL Bank’s social media content strategy
50% increase in Instagram followers with 2.5X increase in organic engagement in 12 months: Revamping RBL Bank's social media content strategyAbout the brand RBL Bank, one of India's fastest-growing private banks, offers innovative financial solutions, including...
Thinking Lab
20% growth in engagement rate & 10% month-on-month increase in followers: The revival of Meal of The Moment’s social media presence
20% growth in engagement rate & 10% month-on-month increase in followers: The revival of Meal of The Moment's social media presence About the brand Meal of the Moment (M.O.M) is one of India's fastest-growing instant food & snacking brands. Available across...
Unveiling Our Proven Influencer Marketing Strategy: A Spotlight on Success
In today's dynamic digital landscape, where consumer behavior is constantly evolving, businesses must embrace innovative marketing strategies to stay ahead of the curve. One such strategy that has gained immense popularity and success is Influencer Marketing. At our...
Digital Marketing for Real Estate: Boosting Your Property Sales Online
The real estate industry has undergone a significant transformation in recent years, with the advent of digital technology revolutionizing the way agents connect with clients and market their properties. In this comprehensive guide, we will delve into the world of...