by Deep Mehta | Jan 10, 2024 | Blog, Digital Marketing
Influencer marketing has become a powerful tool in the modern marketing toolbox. But the landscape is constantly evolving, and keeping up with the latest trends can feel like a game of whack-a-mole. As we look towards 2024, several key trends are poised to shape how...
by Deep Mehta | Dec 27, 2023 | Blog, Email Marketing
Email marketing remains one of the most effective digital marketing channels, with an ROI of 3800%. To harness this power, businesses need the right email marketing tools. Here are some of the best email marketing tools and their key features: MailChimp: MailChimp is...
by Deep Mehta | Dec 19, 2023 | Blog, Website Development
WordPress is a free and open-source content management system (CMS) that has been around for over 17 years. It is the most popular CMS in the world, powering over 60% of all websites. But is WordPress a good CMS? In this blog post, we will take a closer look at...
by Deep Mehta | Dec 13, 2023 | Blog, Digital Marketing, PPC
Paid search, also known as pay-per-click (PPC) advertising, is a form of online marketing where advertisers pay a fee each time their ad is clicked. Paid search ads are displayed at the top of search engine results pages (SERPs) for relevant keywords. Keywords are the...
by Deep Mehta | Dec 5, 2023 | Blog, Digital Marketing, Video Marketing
In today’s digital age, video has become an essential tool for businesses to engage their audience and increase conversions. According to a recent study by Cisco, 82% of all online traffic will be in the form of video by 2022. Video is also more likely to be...