About the brand
Business Standard is one of the largest B2B magazines in India with a unique reader base of over ten million per month. Business Standard ranks number 1 in terms of reader base by any standalone business news website in India.
Website Traffic Enhancement
Publishing House, News, Magazine
Search Engine Optimization
The core objective for Business Standard was threefold – increasing the reader base, targeting influencers and being the go-to guide for news research across the country. We worked on an end to end strategy to achieve the said objectives while constantly enhancing the engagement metrics like time on site & bounce rate – which are crucial in any publishing business. The right communities & influencers were targeted to build a better share of voice between the competitors.
Holistic SEO strategy had a significant impact on the website’s traffic growing it by 25% quarterly. Specific long tail & short tail query based keywords ensured the traffic was relevant.
Marketing Manager, Business Standard
I associated with DigiChefs for the SEO campaigns we were planning to run for Business Standard. In a highly competitive & sensitive space of publications in India, Business Standard has always been one of the best and we wanted to consistently hold on to that position and grow via our organic traffic. DigiChefs had a good response time to all our jobs and activities and it proved helpful. All the best!
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