About the brand
Business Standard is one of the largest B2B magazines in India with a unique reader base of over ten million per month. Business Standard ranks number 1 in terms of reader base by any standalone business news website in India.
Website Traffic Enhancement
Publishing House, News, Magazine
The core objective for Business Standard was threefold – increasing the reader base, targeting influencers and being the go-to guide for news research across the country. We worked on an end to end strategy to achieve the said objectives while constantly enhancing the engagement metrics like time on site & bounce rate – which are crucial in any publishing business. The right communities & influencers were targeted to build a better share of voice between the competitors.
DigiChefs took charge of the situation and worked towards building a quarterly growth of 25% with focus on relevant traffic using very specific long tail & short tail queries.