About the brand
Business Standard is one of the largest B2B magazines in India with a unique reader base of over ten million per month. Business Standard ranks number 1 in terms of reader base by any standalone business news website in India.
Website Traffic Enhancement
Publishing House, News, Magazine
Search Engine Optimization
The core objective for Business Standard was threefold – increasing the reader base, targeting influencers and being the go-to guide for news research across the country. We worked on an end to end strategy to achieve the said objectives while constantly enhancing the engagement metrics like time on site & bounce rate – which are crucial in any publishing business. The right communities & influencers were targeted to build a better share of voice between the competitors.
Holistic SEO strategy had a significant impact on the website’s traffic growing it by 25% quarterly. Specific long tail & short tail query based keywords ensured the traffic was relevant.
Marketing Manager, Business Standard
I associated with DigiChefs for the SEO campaigns we were planning to run for Business Standard. In a highly competitive & sensitive space of publications in India, Business Standard has always been one of the best and we wanted to consistently hold on to that position and grow via our organic traffic. DigiChefs had a good response time to all our jobs and activities and it proved helpful. All the best!
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Crossword Bookstores Turns 28 | Crossword Bookstores About the brand Crossword bookstores is a renowned bookstore chain having multiple outlets across India. Objective Reliving the memories, milestone and legacy of crossword, by making the audience nostalgic Category...
#MakhanaPremierLeague (MPL) | Meal Of The Moment About the brand A ready to eat food products that has 16 different variants to choose from for all types of hunger. Objective Engagement Category FMCG Ingredients Paid Advertising, Social Media Marketing Case study...
Total Branding Makeover for its entire Group of Companies | Apex Infralink About the brand Apex Infralink is a 20 year old, well established group of companies that provides bulk human resources for infrastructure projects in India & Middle East. They have many other...
Blogging! What was once a niche hobby of a select few with an affinity towards the written word, is not only one of the most popular personal & commercial trends of today but quite easily an industry worth billions of dollars. While writing has always been...
Around 60% of our portfolio at DigiChefs consists of startups. Businesses who’ve just been around for say 2-4 years, but with immense potential, and certain of them are real game-changers. It’s so bloody exciting to partner with these startups and aligns ourselves...
The lockdown definitely taught all of us quite a lot. For some, an awful lot of time in hand helped bring in clarity on where they are (in life), for some it meant getting to spend the family time that they never imagined happening otherwise. For some, the scare that...