by Deepak Yewle | Mar 19, 2019 | Blog, Digital Marketing
What exactly is a User Persona? It is a fictional character carved out from your target group. These user personas will even have a name like real people. It’s like picking up your ideal customer and listing down their characteristics. Why is a User Persona...
by Marmik Ajmera | Mar 14, 2019 | Blog, Digital Marketing
Almost, every business leader who is looking at scaling marketing operations faces this conundrum at least once in their lifetime. And even when they finally decide, after so much deliberation, they are always unsure about the move. The truth is that there is no right...
by Harmesh Prajapati | Mar 12, 2019 | Blog, Digital Marketing, Social Media Marketing
We always ask ourselves, whack our brains & curse our destiny, thinking why Dhinchak Pooja is so famous? Even though she has no talent (duh!) We come across unusual and weird things going viral all the time. Be it some stupid challenges or a cringe-worthy video!...
by Deep Mehta | Mar 6, 2019 | Blog, Digital Marketing, Email Marketing
Let me ask you a million dollar question – does email marketing really work? There’s a ton of data from reputed organizations which show fancy bar graphs on how email marketing such a significant channel for acquisition as well as retention. To answer it in...
by Sarvesh Blanc | Mar 5, 2019 | Blog, Digital Marketing
Everybody loves memes. None more than Digital Marketers, for, they come across a vast selection every day in the constant pursuit of viral campaign ideas. One might even say that their entire life is a meme in itself. So, paying respects to the great Aristotle who...
by Deep Mehta | Jan 22, 2019 | Blog, Digital Marketing
We’ve come a long way. We, as marketers. Marketers who’re ever obsessed with starting a conversation with that audience we think wants (or needs) to hear our message. From a time in the past when we thought a billboard was the best (and the only) way to tell a story,...