There are hundreds of things you can work on to optimize the cost per lead for your lead generation campaigns. The most popular ones being – improving the user journey on your landing pages, impactful content on the landing page, improving the audience targeting...
This article intends to be a guideline for content writers on how to write a blog which is quickly approved by the SEO team. A lot goes behind content that ranks. An ideal blog should follow some SEO guidelines so that Google finds it worthy of ranks. Guidelines that...
Blogging is an integral part of an ideal content marketing strategy. However, more often than not, blog uploading is delegated to junior-level SEO resources. They, because of their inexperience, miss out on some crucial blog optimisation SEO techniques. Below is a...
Easy access to content management frameworks like WooCommerce and cloud solutions like Shopify has enabled everyone with access to the internet and an ability to research well, to start his or her own online business in quick easy steps. I come across so many new...
If there’s one thing that the internet has taught brands & agencies alike, is that humour is perhaps the most powerful force in pop culture. From serious shows, like Sacred Games, causing a tsunami of hilarious memes, to serious events like political press...
Backlinks have been an integral part of Google’s ranking algorithm system. These backlinks help Google calculate a page rank for a website and understand its relevance to a topic. Checkout the official Page Rank formula below and see how a link plays a significant...
