Introduction Gone are the days of digital marketing being all about catchy headlines, clever ideas, and a bit of guesswork. Traditional agencies nailed it with creativity and manual effort, and they continue to do so. But the game has changed. A new sort of player is...
Introduction AI is everywhere in digital marketing. From AI-powered content creators to automated ad optimisers, every tool claims to be a game-changer. But let’s be honest: does artificial intelligence for marketing genuinely revolutionise the industry, or is...
Introduction Gone are the days of endless tweaking and pixel-perfect adjustments. Instead of spending hours polishing layers in Photoshop to develop a sleek, catchy visual for your brand, you type a few words in an AI creativity tool, and voila, your design looks...
Imagine you are running a digital campaign and need a stunning visual right away. Traditionally, you would call in designers, plan photoshoots, and wait days for edits. But what if there was a faster way to create high-quality, custom visuals in minutes? That’s...
88% of digital marketers use AI at their jobs, according to a survey by Survey Monkey. This is a huge number, right? And it only keeps growing. As AI is being used on such a large scale, the impact is also at the same level. Businesses are using AI in marketing to...
Digital marketing is a field driven by innovation. At the centre of it are the various tools that help marketers be productive. However, the number of tools that exist are huge. As we move forward, AI has to be integrated more ingeniously to get the best outcomes. For...
