Coffee Table Book & Video As Real Estate Marketing Collateral For Sales | Jamunda Hills
About the brand
Jamunda Hills is a one of its kind second home project based in Igatpuri. It is owned by Nasik based GDC Group which is in the real estate business for over 35 years now. Spread over 300 acres, the project aims at being one of the finest vacation home destination in Igatpuri, which is quite in focus by the Govt. of MH to be the best holiday destination in Maharashtra.
Lead Generation
Real Estate
Website Development, Creative Development (online + offline), Full Digital Suite
Creative Development
Delivery Overview
The project is targeted for buyers across tier 1 cities like Mumbai as well as top cities around the world. The distance of the site from the buyer had to be curbed by developing collateral that helped the sales team to first sell the site in a local meeting, and then schedule a site visit for the customer. We built several marketing assets for the brand like – website, coffee table book, videos, etc. The coffee table book & the video were aimed to tickle the customers about how fantastic the location of the site is, and why they shouldn’t shy away from a site visit. It was clear once they visit the site, the selling was easy.
Impact
The lead to site visits ratio shot up by 200% once the sales team started using the Coffee Table Book & the video to showcase the property before site visits. The collaterals presented by the sales team in local Mumbai meetings not just impressed the customers leading to increase in site visits at Igatpuri but also gave meaningful visual insights of the USPs of the property.
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Awareness Campaigns to Emphasize The Values of Empathy & Patient Centricity | Eris Lifesciences
Awareness Campaigns to Emphasize The Values of Empathy & Patient Centricity | Eris Lifesciences About the brand Leading pharma company with solution driven by patient care initiatives. Eris specializes in healthcare therapies, healthcare products & manufacturing...
Campaign to Educate Masses of The Features of Central Railway’s Official Info App | Yatri
Campaign to Educate Masses of The Features of Central Railway's Official Info App | Yatri About the brand Official Mumbai Locals Information app by Central Railway, Mumbai. Accurate | Reliable | Convenient Objective The major goal was to raise awareness among the...
Social Media Campaigns to Drive Engagement & Build Awareness of The Services | PISPL
Social Media Campaigns to Drive Engagement & Build Awareness of The Services | PISPL About the brand Parekh Integrated Services Pvt. Ltd. is in the business of providing high-quality logistics services that give the customers a competitive advantage in the Indian...
Thinking Lab
How To Manage Negative ORM For Your Business?
While you manage your social media accounts, it is very important to pay attention to the comments you receive from your audience on these channels. Negative comments are very common for brands, which actually indicates what you as a brand lack to fully satisfy your...
How Much is Too Much of ‘Moment Marketing’?
Moment Marketing is nothing but the techniques marketers use to promote their products or brands based on trending news, events, or instances. This practice takes place on different social media platforms like Facebook, Instagram, Twitter, etc. The best...
Is SEO a need or want for startups?
While SEO has been around for sometime, many startup founders are worried about do’s & don'ts with respect to the practices of their Digital Marketing Agency. Deep Mehta, Co-founder at DigiChefs shares his thoughts on whether SEO really is needed for startups. The...