Creating A New Brand Identity – Brand Name, Logo, Positioning, Website & Consulting | The Stitches & Seams
About the brand
Stitches & Seams is a new player in the custom clothing domain. They provide premium quality men’s apparel along with a bespoke stylist services. Starting out with just formal shirts, the product range will expand to casual shirts, trousers, jackets & kurtas.
Branding and Awareness
Clothing
Full Digital Suite
Design
Delivery Overview
With a competition like “Bombay Shirts Company” making their mark over the decades, the brand had to live up to people’s expectations in terms of online presence, product & service quality. The brand finds its roots in textile legacy of over 30 years of export to several international brands. DigiChefs was supposed to do a thorough market study, competitor study and help build the brand’s footprint online. The mandate included everything from brand name, company name, marketing collaterals, market positioning and website. The marketing collaterals included items like visiting cards, standees, web banners, letter heads, etc.
Impact
DigiChefs identified a list of over 20 names out of which the client went ahead with “Stitches & Seams” for the brand name & “Futuristitch” as the registered company name. Post this, we began with market positioning exercise as part of the consultancy we offer and upon fixating the targeting audience groups we wish to focus on, we created a brand pallete of colors to be used. Finally 5 designs were created for logo and one was approved. This design had a smooth flow with ‘stitching’ as its core element & the brand initials embedded in it. The rest of the deliverable was also covered in due course of time. Website can be checked here: www.thestitchesandseams.com.
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Increased the engagement by 5X for Western Refrigeration
Increased the engagement by 5X for Western Refrigeration About the brand Western Refrigeration Pvt. Ltd. came into existence in 1972 and first started as a trading company, incorporating and supplying air-conditioning and refrigeration parts to large companies. ...
Generated 21,000+ leads for a leading venture capital company by reducing the CPL by 40% | Venture Catalysts
Generated 21,000+ leads for a leading venture capital company by reducing the CPL by 40% | Venture Catalysts About the brand Venture Catalysts are "Startup Developers” who build successful companies by offering the right combination of capital, knowledge & network...
Achieved 8.9 Cr+ Total Viewable Impressions with the CPM of Rs.1.12
Achieved 8.9 Cr+ Total Viewable Impressions with the CPM of Rs.1.12 | Venture Catalysts About the brand Venture Catalysts are "Startup Developers” who build successful companies by offering the right combination of capital, knowledge & network to passionate...
Thinking Lab
Best Digital Marketing Strategies For Beauty & Skincare Industry
The last 2 years have redefined marketing strategies in the beauty and skincare industry. From traditional media to digital marketing, the shift has been substantially fruitful for the industry. But why was this change crucial? The answer to this is convenience,...
Digital Marketing Case Studies For Beauty & Skincare Brands
Over the last two years, the beauty & skincare industry has witnessed an enormous rise and one of the crucial reasons behind it is the power of digital marketing. From establishing a strong brand presence in the market to using analytics for evaluating...
Learning About Instagram Algorithm & Its Function
Introduction: "There is a growing concern amongst digital marketers regarding the Instagram algorithm. In this digital age, it is imperative to understand how to use it proficiently and effectively". The algorithm's workings are yet to be known. However, there is an...