Creating A New Brand Identity – Brand Name, Logo, Positioning, Website & Consulting | The Stitches & Seams
About the brand
Stitches & Seams is a new player in the custom clothing domain. They provide premium quality men’s apparel along with a bespoke stylist services. Starting out with just formal shirts, the product range will expand to casual shirts, trousers, jackets & kurtas.
Branding and Awareness
Full Digital Suite
With a competition like “Bombay Shirts Company” making their mark over the decades, the brand had to live up to people’s expectations in terms of online presence, product & service quality. The brand finds its roots in textile legacy of over 30 years of export to several international brands. DigiChefs was supposed to do a thorough market study, competitor study and help build the brand’s footprint online. The mandate included everything from brand name, company name, marketing collaterals, market positioning and website. The marketing collaterals included items like visiting cards, standees, web banners, letter heads, etc.
DigiChefs identified a list of over 20 names out of which the client went ahead with “Stitches & Seams” for the brand name & “Futuristitch” as the registered company name. Post this, we began with market positioning exercise as part of the consultancy we offer and upon fixating the targeting audience groups we wish to focus on, we created a brand pallete of colors to be used. Finally 5 designs were created for logo and one was approved. This design had a smooth flow with ‘stitching’ as its core element & the brand initials embedded in it. The rest of the deliverable was also covered in due course of time. Website can be checked here: www.thestitchesandseams.com.
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Generated 6X ROAS & Relevant Website Traffic Increase by 80% | Nomadic Road
Generated 6X ROAS & Relevant Website Traffic Increase by 80% | Nomadic Road About the brand Nomadic Road is an exclusive expedition company that provides an alternative travel experience by offering Overland Motoring Journeys. Nomadic Road organizes expeditions for...
82.86% QoQ Growth in New Users Through SEO Optimization for Prolicious: A Healthy Snacking D2C Brand
82.86% QoQ Growth in New Users Through SEO Optimization for Prolicious: A Healthy Snacking D2C Brand About the brand Prolicious is a plant-based protein startup with varieties of Gluten-free snack offerings like Khakra, Thins, Breakfast Pre-mix, Pasta, etc. These...
A Remarkable Surge Of 69% In Organic Sessions In Less Than 8 Months For CDP India: A 30-year Old IT Company
A Remarkable Surge Of 69% In Organic Sessions In Less Than 8 Months For CDP India: A 30-year Old IT Company About the brand Prospering over a span of 30+ years, CDP India is an established and acknowledged entity in the field of Information Technology. They are an ISO...
How can social media campaigns benefits your SEO Strategies
As SEO Experts, there are a few traditional checklist strategies that one does in their campaigns things as on-page, off-page, and technical SEO optimization. Also otherwise unconventional strategies like using Google search ads for SEO campaigns, one such other...
A Localised Infotainment Campaign Mise En Place ‘Mumbai Local’ is the city’s lifeline. It operates over 2.3K train services & carries over 7.5 million commuters every single day Most of the commuters spend their journey staring into their mobile phones. Among...
SEO and Google Ads: How to Use Them Together for Better Results
SEO and Google Ads. While both of these are strategies completely opposite to each other, they have one very important thing in common it helps businesses appear in top positions of Google. If both of these strategies are used in unity with each other they can give...