About the brand
Stitches & Seams is a new player in the custom clothing domain. They provide premium quality men’s apparel along with a bespoke stylist services. Starting out with just formal shirts, the product range will expand to casual shirts, trousers, jackets & kurtas.
Branding and Awareness
With a competition like “Bombay Shirts Company” making their mark over the decades, the brand had to live up to people’s expectations in terms of online presence, product & service quality. The brand finds its roots in textile legacy of over 30 years of export to several international brands. DigiChefs was supposed to do a thorough market study, competitor study and help build the brand’s footprint online. The mandate included everything from brand name, company name, marketing collaterals, market positioning and website. The marketing collaterals included items like visiting cards, standees, web banners, letter heads, etc.
DigiChefs identified a list of over 20 names out of which the client went ahead with “Stitches & Seams” for the brand name & “Futuristitch” as the registered company name. Post this, we began with market positioning exercise as part of the consultancy we offer and upon fixating the targeting audience groups we wish to focus on, we created a brand pallete of colors to be used. Finally 5 designs were created for logo and one was approved. This design had a smooth flow with ‘stitching’ as its core element & the brand initials embedded in it. The rest of the deliverable was also covered in due course of time. Website can be checked here: www.thestitchesandseams.com.
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