Creating A New Brand Identity – Brand Name, Logo, Positioning, Website & Consulting | The Stitches & Seams
About the brand
Stitches & Seams is a new player in the custom clothing domain. They provide premium quality men’s apparel along with a bespoke stylist services. Starting out with just formal shirts, the product range will expand to casual shirts, trousers, jackets & kurtas.
Branding and Awareness
Clothing
Full Suite
Design
Delivery Overview
With a competition like “Bombay Shirts Company” making their mark over the decades, the brand had to live up to people’s expectations in terms of online presence, product & service quality. The brand finds its roots in textile legacy of over 30 years of export to several international brands. DigiChefs was supposed to do a thorough market study, competitor study and help build the brand’s footprint online. The mandate included everything from brand name, company name, marketing collaterals, market positioning and website. The marketing collaterals included items like visiting cards, standees, web banners, letter heads, etc.
Impact
DigiChefs identified a list of over 20 names out of which the client went ahead with “Stitches & Seams” for the brand name & “Futuristitch” as the registered company name. Post this, we began with market positioning exercise as part of the consultancy we offer and upon fixating the targeting audience groups we wish to focus on, we created a brand pallete of colors to be used. Finally 5 designs were created for logo and one was approved. This design had a smooth flow with ‘stitching’ as its core element & the brand initials embedded in it. The rest of the deliverable was also covered in due course of time. Website can be checked here: www.thestitchesandseams.com.
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
37% QoQ Increase in Organic Traffic Using SEO | Science Equip
37% QoQ Increase in Organic Traffic Using SEO | Science Equip About the brand Science Equip Pty Ltd is an Australian family owned and operated business. They are authorised dealer of quality laboratory equipment and consumables. Importer of over 50,000 products...
Increased Media Spends From INR 10K to INR 200K While Maintaining ROAS On Website Sales Campaigns For A Fashion Label | The Glu Affair
Increased Media Spends From INR 10K to INR 200K While Maintaining ROAS On Website Sales Campaigns For A Fashion Label | The Glu Affair About the brand The Glu Affair is an offbeat online fashion brand selling apparels for men & women. They are aimed at breaking...
Building An Innovative Chat Based Website & Logo Designing | Eule
Building An Innovative Chat Based Website & Logo Designing | Eule About the brand Eule is an interactive data assistant that operates via a conversational website. It is a unique concept that aims to change the way data is accessed by teams. Objective Brand...
Thinking Lab
How To Work From Home?
India isn't ready for the #WorkFromHome culture. That doesn't mean we can't learn. So here are some learnings for managing a remote team and tips on being a productive work from home resource. For Managers: 1. Share a Plan of Action: Ask your team to share a plan of...
Top 10 Tips to Optimise Your LinkedIn Profile in 2020
Let’s face it, the organic reach on Instagram & Facebook has been facing a decline. This could be happening due to multiple reasons. Some of these reasons are, To favour paid content/advertising It is highly competitive as there are lots of users...
![Which Social Media Platform Is Best For Your Brand? – [Infographic]](https://i1.wp.com/digichefs.com/wp-content/uploads/2020/01/social-platform.png?resize=400%2C250&ssl=1)
Which Social Media Platform Is Best For Your Brand? – [Infographic]
Well, we all know each social media platform has a unique purpose as to why it’s users are glued to the platform. While managing social media channels for your brand, I recommend that you go through the below infographic to understand the strengths and weaknesses of...