10 Year Celebration – Full Scale Car Vinyl Design | Pressto

Case Studies, Design Case Studies

About the brand

Pressto is a leading dry cleaning and shoe, bag & accessory care concept worldwide with exclusive stores in 30 countries. In India, Pressto services are available in Bengaluru, Delhi/NCR and Mumbai through over forty exclusive stores

Objective

Awareness

Category

On-Demand Utility Services

Ingredients

Design

Case study subject

Design

Overview

On completing 10 years in India, Pressto wanted to celebrate by showcasing its cleaning service. The ideas was to cover a Maruti Suzuki Ecco in a partially dirty & partially clean design signifying the clean up service. DigiChefs created an innovative rusted design that perfectly symbolised the theme. The design worked hand in hand with the printing agency to deliver an accurate executable design.

Outcome

The vinyl designs were affixed on numerous Maruti Suzuki Eeco cars that drove in 5+ cities intriguing passerby with its unique representation of what the brand stands for. The campaign created a significant buzz & met with a lot of appreciation for its ingenuity & execution.

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