Designing a full scale car vinyl for anniversary celebration – Pressto

Case Studies, Design Case Studies

About the brand

Pressto is a leading dry cleaning and shoe, bag & accessory care concept worldwide with exclusive stores in 30 countries. In India, Pressto services are available in Bengaluru, Delhi/NCR and Mumbai through over forty exclusive stores

Objective

Awareness

Category

On-Demand Utility Services

Services provided

Design

Case study subject

Design

Overview

On completing 10 years in India, Pressto wanted to celebrate by showcasing its cleaning service. The ideas was to cover a Maruti Suzuki Ecco in a partially dirty & partially clean design signifying the clean up service. DigiChefs created an innovative rusted design that perfectly symbolised the theme. The design worked hand in hand with the printing agency to deliver an accurate executable design.

Outcome

Various cars with the printed designs will be showcased across various cities in India.

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