Driving Digital Excellence: Elevating a BMW Dealership from 11th to Top 5 in Digital Car Sales | BMW Navnit Motors
About the Brand
BMW Navnit Motors Mumbai, established in 1994 as India’s oldest BMW dealership, has showrooms in Thane, Andheri, and Malad. Serving over 5,000 customers, their 300+ staff and certified trainers ensure personalized service and a seamless experience in sales and after-sales.
Increase Digital Car Sales
Automobiles
Performance Marketing
Performance Marketing
Delivery Overview
A detailed media strategy was implemented including:
- Positioning: We re-positioned the dealership around the values of trust & reliability, and rode the story of it being the first BMW dealership across India
- Improving lead quality: Deep dive into the keyword strategy to use more transactional keywords instead of informational or generic keywords. The search report was thoroughly analysed on a daily basis to weed out phrases which could be low purchase intent.
- Improving lead numbers: Top of the funnel building was done using multiple channels other than just search. We utilised platforms like Meta, Taboola, Outbrain, Linkedin, Twitter & Direct Media Buying to reach out to a larger audience.
- Customer journey optimisation: We optimised the landing page by providing multiple lead magnets & CTAs using offers, EMIs, buy back plans, etc. Multiple touch points like call, SMS, Whatsapp & digital lead form were enabled.
Impact
- Within 18 months, we were able to bring Navnit Motors in the top 5 dealerships and within 24 months, it was brought at the first position (it remains so till date)
- Improved the lead to qualified read ratio from 20% to 55%
- 5X increase in lead quantum in 2 years
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Truly #GameOnWithMOM- An interactive cricket contest | 866K Reel Plays | 564K Reach
Truly #GameOnWithMOM- An interactive cricket contest | 866K Reel Plays | 564K ReachAbout the Brand Ghar wali feeling with #MOMKaKhana!Inspired by traditional household recipes, MOM’s on a mission to make everyday moments special with food that’s full of nostalgia,...
Sunhalt Gold’s #HaltTheUVRays Originally Produced Rap Videos – 500k+ Reach x 560k+ Video Plays
Sunhalt Gold’s #HaltTheUVRays Originally Produced Rap Videos – 500k+ Reach x 560k+ Video PlaysAbout the Brand Sunhalt Gold is a hydrating sunscreen that provides effective broad-spectrum protection against both UVA and UVB rays. It is one of the most trusted sunscreen...
An explosive 118% increase in engagement for our Diwali Campaign – #GiftOfNutrition | Nutrihance
An explosive 118% increase in engagement for our Diwali Campaign - #GiftOfNutrition | Nutrihance About the Brand Jubilant Nutrihance is a leading dietary & health supplements brand in India, offering a Protein powder health drink, MULTIOMEGA capsules, and UB GOLD...
Thinking Lab
Achieving 2L+ Installs, 2.3M+ Reach, and 2.7M+ impressions for Launch Campaign
Achieving 2L+ Installs, 2.3M+ Reach, and 2.7M+ impressions for Launch Campaign About the Brand India's Fantasy offers sports fans an exciting platform to showcase their knowledge and skills. Users can create their own fantasy teams, compete in contests, and...
20% growth in engagement rate & 10% month-on-month increase in followers: The revival of Meal of The Moment’s social media presence
20% growth in engagement rate & 10% month-on-month increase in followers: The revival of Meal of The Moment's social media presence About the brand Meal of the Moment (M.O.M) is one of India's fastest-growing instant food & snacking brands. Available across...
Unveiling Our Proven Influencer Marketing Strategy: A Spotlight on Success
In today's dynamic digital landscape, where consumer behavior is constantly evolving, businesses must embrace innovative marketing strategies to stay ahead of the curve. One such strategy that has gained immense popularity and success is Influencer Marketing. At our...
