Enormous Paid Advertising Campaign Achieving Paid Reach of 271k for a Leading Pharma Company | Eris Lifesciences
About the brand
Leading pharma company with solution driven by patient care initiatives. Eris specializes in healthcare therapies, healthcare products & manufacturing solution-oriented medication.
Awareness
Pharmaceuticals(Healthcare)
Paid Advertising & Social Media Marketing
Social Media Marketing
Instagram, FB & Linkedin
Delivery Overview
- Launch of a new product (ZAC-D)
- A product that acts as an immunity booster.
- The concept was to show, how just like Mothers who always take care of everyone in the family, ZAC-D does the same. We showcased this using an emotional touch. It does this by being an immunity booster for mothers and helping them in carrying out their day-to-day responsibilities.
- For #AlphabetsOfImmunity we created a campaign to combine both, the launch of Z,A,C,D and also Mother’s Day.
Impact
- The entire concept of having the launch of ZAC-D on Mother’s day gave us a good amount of reach.
- Through this campaign we achieved a Paid Reach of 271K & an Organic Reach of 8K + / Engagement of 15K on Instagram, Facebook & LinkedIn.
- This Campaign helped in growing awareness about the Launch of new product.
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