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Gaining Organic Reach of 41K and Engagement of 7K For T20 Cricket World Cup 2021 Campaign | Raskik

About the brand

It is an on-the-go drink with surprising coconut water & fruit juice fusions.






Social Media Marketing, Influencer Marketing, SEO

Case study subject

Social Media Marketing



Delivery Overview

  • We wanted to drive engagement and bring more millennials to our page through this campaign. To maximize on the traction, we rolled out this campaign during the T20 Cricket World Cup 2021 season, as it was the perfect opportunity to host contests for cricket lovers.
  • We had a dual-pronged approach to our campaign, we achieved this by hosting fun & engaging cricket contests on both – Raskik’s feed & story. We timed and released these posts on days when Team India had a match. Winners were declared publicly on story and on our feed as well. The winners were rewarded with Hotstar subscriptions and exciting Raskik hampers!


In this campaign, we achieved:

  • Reach: 40,656 (41K)
  • Engagement: 7001 (7K)
  • Impressions: 47,914 (48K)
  • Followers: 104
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