Gaining Organic Reach of 41K and Engagement of 7K For T20 Cricket World Cup 2021 Campaign | Raskik
About the brand
It is an on-the-go drink with surprising coconut water & fruit juice fusions.
Engagement
FMCG
Social Media Marketing, Influencer Marketing, SEO
Social Media Marketing
Delivery Overview
- We wanted to drive engagement and bring more millennials to our page through this campaign. To maximize on the traction, we rolled out this campaign during the T20 Cricket World Cup 2021 season, as it was the perfect opportunity to host contests for cricket lovers.
- We had a dual-pronged approach to our campaign, we achieved this by hosting fun & engaging cricket contests on both – Raskik’s feed & story. We timed and released these posts on days when Team India had a match. Winners were declared publicly on story and on our feed as well. The winners were rewarded with Hotstar subscriptions and exciting Raskik hampers!
Impact
In this campaign, we achieved:
- Reach: 40,656 (41K)
- Engagement: 7001 (7K)
- Impressions: 47,914 (48K)
- Followers: 104
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