Delivery Overview

A thorough media strategy was created based on:

• User-flow Optimization: The customer workflow was redesigned smartly to encourage higher & relevant lead flow. Course curriculum & fees were clearly mentioned on the landing page to improve relevant leads. Multiple CTAs were added to improve lead generation mechanism.
• Demographic Specificity: Since there were 3 programs that we were working for & the audience for Full time MBA was freshers & working professionals, while the audience for Business Leadership & executive MBA was experienced processionals our campaign structure was created accordingly.
• Extensive A/B Testing: Since all 3 programmes were for a slightly different segment of audience, we created multiple sets of communication to evaluate the image & tonality that resonates best with each audience set. To imporve open rates for Sponsored Message campaigns we created 3 variants of subject lines for each communication and ensured that there are at least 5-6 ads per campaign in-line with LinkedIn best practices.
• Dynamic Optimization: Continuously Refined Targeting Based on Performance Data available on LinkedIn based on user demographics, seniority, designation, company, industry, etc. We utilized all these data inputs to tweak the campaigns further to improve lead quality. “