Leads Generated Via HyperLocal Targeting For Each Center | Arena Animation

About the brand

They are an Animation & Multimedia education company with a legacy of over 23 years of training more than 450,000 students. The company is headquartered in Mumbai, India and has education centres in over 20 countries around the world.

Objective

Lead Generation

Category

Education

Ingredients

Paid Advertising

Case study subject

Paid Advertising

Delivery Overview

Their objective was to pilot a hyperlocal campaign to provide leads to specific centres in order to increase their student base in those specific centres.
Ran a hyperlocal campaign radius targeting those specific centres and catering to student requirements for those specific centres.
Landing page was developed: https://arenaanimationmumbai.com/ 
A special CRM was used to distribute leads evenly and also ensure no duplicacy of leads.

Impact

Received as high as 85% SoV in certain regions with an average SoV of 65%.
Received targetted leads for each center to keep admissions going and saved the media money that was usually parked with traditional advertising which didn’t have a measurable ROI.

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