Leverage HyperLocal Targeting For Lead Generation For a Leading EdTech Company | Arena Animation
About the Brand
They are an Animation & Multimedia education company with a legacy of over 23 years of training more than 450,000 students. The company is headquartered in Mumbai, India and has education centres in over 20 countries around the world.
- Increase Brand Recall
- Lead Generation for 25 Centers In Mumbai
Education
Performance Marketing
Performance Marketing
Delivery Overview
A thorough media strategy was created based on:
- Demographic Specificity: Hyperlocal campaigns were created based on different pockets in Mumbai along with the relevant age, income, and lifestyle to reach the ideal customers.
- Interest-Based Segmentation: Targeted users (parents & students) with interests in Graphic Design, Animation, Art, Sketching, Technology, etc.
- Creative Varianting: Based on thorough makret research, we identified the pillars that are deeply impact decission making in this domain: Value Addition (USPs), Placement & Trust. We created different content pieces based on these & used them in different consumer funnels to get the best results.
- Dynamic Optimizations: We worked on daily campaign optimizations to regularly check the lead quantum for each center & ensure minimum daily variation.
Impact
- Upto 85% SoV in certain regions with an average SoV of 65%.
- Received targetted leads for each center to keep admissions going at 67% of the budget.
- Saved the 33% media money that was usually parked with traditional advertising.
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Our creative impact on MOM’s 2025 digital brand journey
Meal Of The Moment Creative Showcase About the Brand Ghar wali feeling with #MOMKaKhana! MOM (Meal Of The Moment) brings the soul of Indian household kitchens to modern mealtimes. Inspired by timeless home recipes, MOM offers ready-to-eat meals and tasty snacks that...
Nutrihance – Creative Showcase
Jubilant Nutrihance – Creative ShowcaseAbout the Brand Jubilant Nutrihance is a premium Indian health and wellness brand redefining daily wellness through science-backed, vegetarian, and sugar-free supplements. With thoughtfully-blended products like its Protein...
Creative Showcase: #HaltAndLearn Parody Podcast Series for Lupin Pharma Sunhalt Gold
Creative Showcase: #HaltAndLearn Parody Podcast Series for Lupin Pharma Sunhalt GoldAbout the Brand Backed by Lupin Pharma, Sunhalt Gold is redefining sun protection with advanced UV defense solutions that go beyond the ordinary, tested by top dermatologists. As a...
Thinking Lab
How Breadcrumbs Improve SEO and User Experience
When it comes to building a website that’s easy to use and ranks well on Google, breadcrumbs are a simple but powerful tool. They help both search engines and visitors understand your website’s structure. In this article, we’ll explain how breadcrumbs improve SEO and...
Why Internal Linking is a Secret Weapon in Technical SEO
Internal Linking is one of the simplest yet most powerful techniques in SEO. At its core, it means connecting one page of your website to another with clickable links. Think of your website as a cityif every page is a building, then internal links are the roads that...
Canonical Tags in SEO: Why They Matter and How to Use Them Correctly
When a website has more than one page with almost the same content, search engines can get confused about which page should rank. Canonical tags work like a signboard that says, “This is the main page to follow.” By using them correctly, you prevent duplicate content...