Mindful of the moment – Content during Covid | Bioderma India

About the brand

The Bioderma Laboratory is an independent French cosmetic group based in Lyon, France, specializing in dermatological products. With over 50 international patents, Bioderma is supported by dermatologists, recommended by pharmacists and overwhelmingly favored by customers all over the world.

Objective

Social Awareness

Category

Lifestyle

Ingredients

Paid Advertising, Social Media Marketing

Case study subject

Social Media Marketing

Delivery Overview

With the onset of the pandemic scare in the nation, the brand decided to shift the narrative of its social media content towards the service of society. From encouraging quarantine & creating awareness among people to engaging them in fun ways, versatile content took the center stage.

Impact

The posts had a significantly larger reach & were shared 3.5X times more than usual. They played a small role in the much needed awareness drive that similar responsible brands had taken up.

Speak With Our Experts To Know More About This Case Study

Most Popular Case Studies

Thinking Lab

Find The Creative Thinker in You!

Find The Creative Thinker in You!

Have you ever wondered why some folks can generate new ideas and think creatively, and others struggle to do so? The answer lies in their ability to use their creative thinking. Creative thinking is a skill that lets you look at things differently & helps you find...

read more