85% Increase in Organic Sessions Over 12 Month Period for Pressto India Using SEO
About the Brand
Pressto is a leading dry cleaning and shoe, bag & accessory care concept worldwide with exclusive stores in 30 countries. In India, Pressto services are available in Bengaluru, Delhi/NCR and Mumbai with over 40 exclusive stores.
Website Traffic Enhancement
Lifestyle
Search Engine Optimization
Search Engine Optimization
Delivery Overview
- We started working with Pressto India back in 2020 and we’re still taking care of their website’s SEO (as of July 2024).
- The mandate of Pressto was to first rank for their brand terms and then a suite of non-branded terms which would bring them into the limelight digitally.
- Proper SEO implementation on the website resulted into getting them ranked for their brand terms in less than 3 months. Post this, the entire focus was moved to getting them ranked for non branded terms on Google.
- This was initiated by doing a thorough keyword research of their target terms. Our suggestion was for them to rank for keywords locally within their pin codes first. That way they would be able to generate relevant traction from nearby communities around their stores.
- The local SEO efforts were complemented by healthy keyword seeding on the website, local schema implementations, listings on local business websites / directories & getting backlinks from local domains
- Another important peg of the strategy was to work on Google My Business pages of the stores. Thorough GMB optimisation led to receiving calls & store footfalls directly from their website.
- When they launched their PMU (pick me up) feature, we did SEO optimization for the same as well.
Impact
Comparing the traffic for the month of June YoY between 2023 & 2024:
- Total Users: Increased from 13,733 to 25,107, marking an 82.82% growth. This rise indicates a significant increase in the number of individuals visiting our website.
- New Users: Grew from 13,436 to 25,057, representing an 86.49% increase. This metric highlights the growth in unique individuals visiting our website for the first time.
- Sessions: Escalated from 18,201 to 33,686, showing an 85.08% increase. This indicates more users initiating interactions on our website.
- Engaged Sessions: Climbed from 12,737 to 22,794, an increase of 78.96%. This suggests a notable improvement in user interaction and engagement on the website.
- Impressions: Advanced from 87,200 to 145,000, marking a 66.28% increase. This metric indicates that the website’s pages are being viewed more frequently.
Most Popular Case Studies
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions About the Brand Global Legacy: Founded in 1949, active in 136 countries, caring for 25,000+ children in India. Family-Centric Approach: Pioneers of...
The Hosteller Backpacker Chains 62.6% Organic Surge in Conversions Within 3 Months
The Hosteller Backpacker Chains 62.6% Organic Surge in Conversions Within 3 MonthsAbout the Brand The Hosteller, a leading and renowned hospitality brand in India, offering affordable and unique accommodations, including hostels, backpacker hotels, and boutique...
1.5M+ Views On UGC Reels Produced In-House For Sandwizzaa, Umed Mart, Just In Time, Jio Dive– Scripting | Shooting | SM Promotions
1.5M+ Views On UGC Reels Produced In-House For Sandwizzaa, Umed Mart, Just In Time, Jio Dive– Scripting | Shooting | SM Promotions Core Insight People crave authentic, relatable experiences that reflect their own lives and emotions. In an age, where digital content is...
Thinking Lab
AI-Powered Digital Marketing – Hype vs. Reality
Introduction AI is everywhere in digital marketing. From AI-powered content creators to automated ad optimisers, every tool claims to be a game-changer. But let's be honest: does artificial intelligence for marketing genuinely revolutionise the industry, or is it just...
AI in Graphic Design – Threat or Creative Revolution?
Introduction Gone are the days of endless tweaking and pixel-perfect adjustments. Instead of spending hours polishing layers in Photoshop to develop a sleek, catchy visual for your brand, you type a few words in an AI creativity tool, and voila, your design looks...
How Generative AI is Revolutionizing Visual Ads Creation
Imagine you are running a digital campaign and need a stunning visual right away. Traditionally, you would call in designers, plan photoshoots, and wait days for edits. But what if there was a faster way to create high-quality, custom visuals in minutes? That’s...
