85% Increase in Organic Sessions Over 12 Month Period for Pressto India Using SEO
About the Brand
Pressto is a leading dry cleaning and shoe, bag & accessory care concept worldwide with exclusive stores in 30 countries. In India, Pressto services are available in Bengaluru, Delhi/NCR and Mumbai with over 40 exclusive stores.
Website Traffic Enhancement
Lifestyle
Search Engine Optimization
Search Engine Optimization
Delivery Overview
- We started working with Pressto India back in 2020 and we’re still taking care of their website’s SEO (as of July 2024).
- The mandate of Pressto was to first rank for their brand terms and then a suite of non-branded terms which would bring them into the limelight digitally.
- Proper SEO implementation on the website resulted into getting them ranked for their brand terms in less than 3 months. Post this, the entire focus was moved to getting them ranked for non branded terms on Google.
- This was initiated by doing a thorough keyword research of their target terms. Our suggestion was for them to rank for keywords locally within their pin codes first. That way they would be able to generate relevant traction from nearby communities around their stores.
- The local SEO efforts were complemented by healthy keyword seeding on the website, local schema implementations, listings on local business websites / directories & getting backlinks from local domains
- Another important peg of the strategy was to work on Google My Business pages of the stores. Thorough GMB optimisation led to receiving calls & store footfalls directly from their website.
- When they launched their PMU (pick me up) feature, we did SEO optimization for the same as well.
Impact
Comparing the traffic for the month of June YoY between 2023 & 2024:
- Total Users: Increased from 13,733 to 25,107, marking an 82.82% growth. This rise indicates a significant increase in the number of individuals visiting our website.
- New Users: Grew from 13,436 to 25,057, representing an 86.49% increase. This metric highlights the growth in unique individuals visiting our website for the first time.
- Sessions: Escalated from 18,201 to 33,686, showing an 85.08% increase. This indicates more users initiating interactions on our website.
- Engaged Sessions: Climbed from 12,737 to 22,794, an increase of 78.96%. This suggests a notable improvement in user interaction and engagement on the website.
- Impressions: Advanced from 87,200 to 145,000, marking a 66.28% increase. This metric indicates that the website’s pages are being viewed more frequently.
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Our creative impact on MOM’s 2025 digital brand journey
Meal Of The Moment Creative Showcase About the Brand Ghar wali feeling with #MOMKaKhana! MOM (Meal Of The Moment) brings the soul of Indian household kitchens to modern mealtimes. Inspired by timeless home recipes, MOM offers ready-to-eat meals and tasty snacks that...
Nutrihance – Creative Showcase
Jubilant Nutrihance – Creative ShowcaseAbout the Brand Jubilant Nutrihance is a premium Indian health and wellness brand redefining daily wellness through science-backed, vegetarian, and sugar-free supplements. With thoughtfully-blended products like its Protein...
Creative Showcase: #HaltAndLearn Parody Podcast Series for Lupin Pharma Sunhalt Gold
Creative Showcase: #HaltAndLearn Parody Podcast Series for Lupin Pharma Sunhalt GoldAbout the Brand Backed by Lupin Pharma, Sunhalt Gold is redefining sun protection with advanced UV defense solutions that go beyond the ordinary, tested by top dermatologists. As a...
Thinking Lab
How Breadcrumbs Improve SEO and User Experience
When it comes to building a website that’s easy to use and ranks well on Google, breadcrumbs are a simple but powerful tool. They help both search engines and visitors understand your website’s structure. In this article, we’ll explain how breadcrumbs improve SEO and...
Why Internal Linking is a Secret Weapon in Technical SEO
Internal Linking is one of the simplest yet most powerful techniques in SEO. At its core, it means connecting one page of your website to another with clickable links. Think of your website as a cityif every page is a building, then internal links are the roads that...
Canonical Tags in SEO: Why They Matter and How to Use Them Correctly
When a website has more than one page with almost the same content, search engines can get confused about which page should rank. Canonical tags work like a signboard that says, “This is the main page to follow.” By using them correctly, you prevent duplicate content...