Ranking 10 Keywords in Google SERP Using SEO in 9 months | Pressto India

About the brand

Pressto is a leading dry cleaning and shoe, bag & accessory care concept worldwide with exclusive stores in 30 countries. In India, Pressto services are available in Bengaluru, Delhi/NCR and Mumbai with over 40 exclusive stores.

Objective

Website Traffic Enhancement

Category

Lifestyle

Ingredients

Search Engine Optimization

Case study subject

Search Engine Optimization

Delivery Overview

Though the brand was well known across the globe, their India presence was rather weak, specially their digital footrpint. First milestone was to get their on Google results for target keywords. So, the objective was to fix the website and SEO optimize the website for the relevant keywords and rank ahead of the competitors.

Steps taken:
1. Page speed improvement
2. Fixing all website issues
3. Competitor keyword analysis to understand the competition
4. SEO optimizing the website with relevant keywords
5. Performing quality backlinks on high DA websites
6. Focusing on group of keywords to maintain and improve the keyword positions

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