57% Increase in Clicks & 102% Increase in Impressions for DnH Secheron Over 12 Months Using SEO
About the Brand
D&H Sécheron is one of the leading welding manufacturers in India. Incepted in 1966, D&H Sécheron is an ISO 9001-2015 certified company that offers a comprehensive range of welding solutions in the form of consumables, equipment, training, and fabrication. We have been constantly challenging the status quo in the welding space with their state-of-the-art production facilities, engineering prowess, and widespread dealer network, thus, bringing forth the core values of Quality, Innovation, and Import Substitution into existence.
Website Traffic Enhancement
B2B
Search Engine Optimisation
Search Engine Optimisation
Delivery Overview
- DnH is a well known welding equipment manufacturer in the country and wanted to set up their online sales channel via DigiChefs, back in 2017. We’re still working with them (as of July 2024).
- With our SEO solution, we told them how we could bring in relevant leads to their website, that they can pre-qualify using a pre-sales team and then pass it on to their sales team.
- The goal of this SEO campaign was to bring out the key facets of the company, their achievements over 75+ years of legacy and they could help the next customer.
- The key SEO strategy in this case was a mixture of 2 activities: to identify relevant product related keywords for leads & to write interesting long form content to build top of funnel (which they later used to remarket using ads as well)
- Thorough SEO implementation with the above 2 strategies helped us meet the client goals and thus lead to a very deep rooted partnership between DnH & DigiChefs.
- We worked from the grass root level on their website from a SEO perspective. Right from meta tags, content, image optimisation, heading tags, page speed, sitemaps & everything else.
- Over these years, we have also kept on updating our SEO strategy for them, keeping in mind the latest best practices and algorithm updates by Google.
- The goal of the SEO campaigns have kept on moving forward with new targets & challenges to overcome on a regular basis.
Impact
- Impressions: Advanced from a solid 102.07% when comparing 2023 to 2024. This metric highlights that our website’s pages are being viewed more frequently.
- Clicks: Grew by 57.34% over these 12 months. This growth implies that more users are engaging with our results on the SERP.
Most Popular Case Studies
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions About the Brand Global Legacy: Founded in 1949, active in 136 countries, caring for 25,000+ children in India. Family-Centric Approach: Pioneers of...
1.5M+ Views On UGC Reels Produced In-House For Sandwizzaa, Umed Mart, Just In Time, Jio Dive– Scripting | Shooting | SM Promotions
1.5M+ Views On UGC Reels Produced In-House For Sandwizzaa, Umed Mart, Just In Time, Jio Dive– Scripting | Shooting | SM Promotions Core Insight People crave authentic, relatable experiences that reflect their own lives and emotions. In an age, where digital content is...
Truly #GameOnWithMOM- An interactive cricket contest | 866K Reel Plays | 564K Reach
Truly #GameOnWithMOM- An interactive cricket contest | 866K Reel Plays | 564K ReachAbout the Brand Ghar wali feeling with #MOMKaKhana!Inspired by traditional household recipes, MOM’s on a mission to make everyday moments special with food that’s full of nostalgia,...
Thinking Lab
How Generative AI is Revolutionizing Visual Ads Creation
Imagine you are running a digital campaign and need a stunning visual right away. Traditionally, you would call in designers, plan photoshoots, and wait days for edits. But what if there was a faster way to create high-quality, custom visuals in minutes? That’s...
How AI Is Redefining the Digital Marketing Landscape | DigiChefs
88% of digital marketers use AI at their jobs, according to a survey by Survey Monkey. This is a huge number, right? And it only keeps growing. As AI is being used on such a large scale, the impact is also at the same level. Businesses are using AI in marketing to...
The Top AI Tools for Digital Marketers in 2025
Digital marketing is a field driven by innovation. At the centre of it are the various tools that help marketers be productive. However, the number of tools that exist are huge. As we move forward, AI has to be integrated more ingeniously to get the best outcomes. For...