Scaling Up Revenue by 4X Using Facebook & Instagram Ads While Maintaining Cost Per Acquisition | The Organic Riot

About the brand

Organic Riot is a organic skin care brand. The products are formulated in New Zealand and are made from the highest quality natural ingredients. They are vegan friendly, paraben free & cruelty- free products. All the products feature safe, natural ingredients that are Ecocert-approved, and employ only food-grade carrier oils and recycled or recyclable packaging.

Objective

E-Commerce

Category

Beauty & Lifestyle

Ingredients

Paid Advertising

Case study subject

Paid Advertising

Delivery Overview

Since they were a fairly new brand when we started working for them, they were looking at:
1. Brand Awareness
2. Aggressive Sales from Brand Website
We were to scale the campaigns multi-fold while maintaining the cost per transactions. We created engaging ad communication to create awareness about the product and it’s features amongst the target market. We also devised targeting & campaigns making use of the existing data (from our campaigns) and custom audiences to form a scalable targeting option. A special focus was given to improve the life time value of customers and have repeat purchases on the website.

Impact

We reached 1.65Mn relevant target audience and introduced the products to the target market with an average impression share of 3 times per customer.
We also increased the number of orders & revenue by 4X in 3 months while maintaining the cost per acquisition.

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