Digital marketing is an area that keeps changing and developing, and it is necessary to keep oneself updated with the latest trends. The latest trends in digital marketing in India for 2023 are: Artificial Intelligence (AI): AI is likely to become an important tool in...
Bounce rate is a metric that measures the percentage of single-page sessions on a website or app. In Google Analytics 4, the bounce rate is calculated differently than in Universal Analytics (UA). In GA4, the bounce rate is the percentage of sessions that were not...
Big news: We won an award for “Best Low Budget Digital Marketing Campaign” for the Yatri App – the official Mumbai Local App by Indian Railways at E4M’s Maverick Awards 2023. This one is special because as an agency we’ve been...
