Digital marketing is a field driven by innovation. At the centre of it are the various tools that help marketers be productive. However, the number of tools that exist are huge. As we move forward, AI has to be integrated more ingeniously to get the best outcomes. For this, we need to start by selecting the right AI marketing tools.
AI Tools for SEO & Keyword Research
SEO is highly important for websites in order to rank higher in search engine page results (SERPs). Many AI tools for SEO can support digital marketers in most of the SEO tasks including keyword research.
- Surfer SEO: Analyses top-ranking content, it provides insights into keyword performance, content optimisation and competitor analysis.
- Semrush AI: Uses AI to create SEO audits. It also provides options for keyword research, content optimisation and SEO analysis.
- Clearscope: Focuses on improving the quality of the content to make it SEO friendly and audience relevant.
- Frase.io: AI-driven content creation and optimisation tool which also uses natural language processing (NLP) to understand user intent and create resonating content.
AI Tools for Content Writing & Copywriting
AI has made significant strides in creating written content from the vast quantity of data available on the internet. The most popular AI tools in this area are listed below.
- ChatGPT: Can act as a chatbot assistant and generate human-like content and copy.
- Jasper AI: Crafts relevant content for blogs, landing pages and sales content effectively.
- Copy.ai: Provides a range of templates and options to customise for marketers to create personalized content.
- Writersonic: Uses advanced algorithms to understand user intent and align it with SEO optimisation factors as well.
AI Tools for Social Media Marketing
Social Media Marketing consists of a huge list of tasks that need to be done on repeat. Hence, digital marketers benefit highly from integrating AI tools in their work processes. Some highly recommended tools are:
- Hootsuite Insights: A tool that helps digital marketing agencies optimize their social media strategy with real-time insights.
- Lately.ai: An NLP-based content creation tool that focuses on creating relevant content along with customisable templates.
- Predis.ai: A social media analytics tool that uses predictive analysis to keep digital marketers ahead of their competition.
- Synthesia.io: A swift high-quality video generation tool which generates video with virtual avatars.
AI Tools for PPC & Advertising Optimisation
Pay per click (PPC) is one of the best advertising options when it comes to impact with cost-effectiveness. However, it can be overwhelming with continuous targeting and optimisation requirements. Here are a few AI tools for digital marketers to use for their next PPC.
- Google Performance Max: A tool that uses machine learning to analyse campaign performance and optimise bids, keywords, and ad placements.
- Adzooma: An automation tool which enables digital marketers to make data-driven decisions.
- Meta AI: A tool specifically for Facebook and Instagram. It analyses campaign performance and optimises bids for best results.
- Albert.ai: A self-optimising tool that provides real-time insights into audience behavior and performance to improve efficiency.
The Future of AI Tools in Digital Marketing
As AI marketing tools continue to become more accurate and personalized, they will play a major role in the future of marketing. Most digital marketing agencies are already using these tools in their agency to enhance their strategies. From predictive analysis to automated campaign management, AI tools will streamline processes across the board. The direction of this trend dictates that AI will be integral to the success of digital marketing agencies.
For digital marketers to make the best out of these resources, it is best to pair AI with human creativity and insights. This will ensure audience resonance, scalability, and good performance. Make your digital marketing journey smoother with these AI tools and drive the best results with efficiency!
