What is ChatGPT?
ChatGPT is a type of machine learning called that has language model learning capabilities, which means it creates content in whichever desired language we need it in.
ChatGPT Content and Why it’s Bad for SEO?
As ChatGPT expands and starts to create more and more content that’s hard to differentiate by human written content and is SEO Friendly, Google would also create more and more algorithms that can understand and detect ChatGPT Content and could penalize websites that use this content.
Already Google has warned against the dangers of using ChatGPT content on the website with updates like the Helpful content update and Spam update which focuses on detecting AI-generated or Duplicated content.
Below are some possible ways we have found how ChatGPT content could be detected:
1. Algorithmic watermarking may reveal ChatGPT content
There are ways to detect ChatGPT content and it’s called Algorithmic watermarking. When ChatGPT content is created, to humans it looks genuine and creative, but it has a pattern, a Pattern of words that can be detected by Google in the future. If we do create content from ChatGPT and upload it on the website, Google could penalize us, because we went against the Google Webmaster Guidelines.
John Mueller from Google said this about AI-written and Machine learning content
“For us, these would, essentially, still fall into the category of automatically generated content which is something we’ve had in the Webmaster Guidelines since almost the beginning.
And people have been automatically generating content in lots of different ways. And for us, if you’re using machine learning tools to generate your content, it’s essentially the same as if you’re just shuffling words around, looking up synonyms, or doing the translation tricks that people used to do. That kind of thing.
My suspicion is maybe the quality of content is a little bit better than the really old-school tools, but for us, it’s still automatically generated content, and that means for us it’s still against the Webmaster Guidelines. So we would consider that to be spam.”
2. AI Content is Detectable
Previous NLG models, such as GPT and GPT-2, are more likely to be detected by a search engine. More advanced models, such as GPT-3, are somewhat hard to identify owing to their resemblance to human behavior. And here’s the catch, the tech will only get better with time, but that should also be the case with Google’s bots. Previously when people used GPT and GPT 2, Google did detect websites that used GPT content and penalized them.
3. Case Study AI content punished by Google’s Helpful Content Update
A Case study of how Google found a website that was and after 9 months of having a good amount of traffic, there was a sudden drop due to a penalty.
Moving forward
Here are some reasons why we believe that we should not rush into using ChatGPT, but wait for Google to react to people using this content and then take the next steps on using it on the website.
Possible places where we can use ChatGPT content
- Off-page Optimization
- Title and Meta description
- Creating schemas
- Guest blogs ( Highly risky here as well ) Because Google’s link spam update not only focuses on quality backlinks but also quality content on those backlinks.
