What is SEO?

SEO stands for Search Engine Optimization where websites are optimized as per the keywords important to your business, to perform well on Search Engine Results Pages (SERPs). The continuous changes in Google Algorithms make SEO a tricky business to yield results. Experts have to change their strategies every now and then while following search engine guidelines to derive long-lasting results in terms of search engine traffic & better their keyword positions week after week.

This article will quickly take you through the process and importance of SEO

Importance & Process of SEO

SEO by nature is a very viable digital marketing activity that can bring your business more qualified leads and customers. Moreover, numerous studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. Like any other marketing method, SEO isn’t magic, but it provides you with business objectives like lead generation, website traffic & e-commerce sales.

SEO is a combination of On page & Off page link building activities. It is like a foundation of your website, optimizing your website for Google not only gives you good traffic but also results in a better user experience for your visitors.

In today’s competitive market, SEO marketing is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.

Search engine optimization is essential because:

A majority of search engine users are more likely to click on one of the top 5 suggestions in the results pages (SERPs), so to take advantage of this and gain visitors to your website or customers to the online store you need to be in the top positions.

SEO is not only about search engines but best SEO practices improve the user experience and usability of a website.

Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases your website’s trust.

SEO is good for the social promotion of your website. People who find your website by searching Google are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.

SEO can put you ahead of the competition. If two websites are selling the same thing, the search engine optimized website is more likely to have more customers and make more sales.

Do share your views about the importance of SEO in comments below.

Also Read: 5 Interesting Innovations from Google Marketing Keynote 2018