Delivery Overview

Based on the said objectives we had deviced a media strategy as follows:

• Demographic Specificity: Our campaign structure was made specific to locations & course levels. For example – Engineering Bachelor’s (Maharashtra & Gujarat), Engineering Bachelor’s (Rest of India) & Engineering Bachelor’s (International).
• Behvaviour Based Segmentation: We had targetted people with specific income levels & designations to ensure that we reach the relevant audience.
• Improving lead numbers: To ensure that we are able to generate the said leads in the defined period, we used multiple educational portals / platforms along with Google & Meta to reach out to a larger audience base.
• On-the-go Optimizations: Since the campaigns were only active for 45 days, lead quality review happened daily & relevant campaign / communications optimizations were happening regularly.
• Creative Varianting: Based on thorough makret research, we identified 3 pillars that are deeply impact decission making in this domain: Trust, Brand Perception & Value Addition. We created different content pieces based on these & used them in different consumer funnels to get the best results.