10K Leads Generated for an Educational Institute in 45 days | Somaiya Vidyavihar University
About the Brand
Somaiya Vidyavihar University excels in diverse academic programs including engineering, humanities, social sciences, and management. With a legacy of holistic development and innovative research, they prepare students to lead globally. Their rigorous academics, industry partnerships, and community focus empower graduates to make meaningful contributions to society.
Generate qualified leads for their various academic programs
Education
Performance Marketing
Performance Marketing
Delivery Overview
Based on the said objectives we had deviced a media strategy as follows:
- Demographic Specificity: Our campaign structure was made specific to locations & course levels. For example – Engineering Bachelor’s (Maharashtra & Gujarat), Engineering Bachelor’s (Rest of India) & Engineering Bachelor’s (International).
- Behvaviour Based Segmentation: We had targetted people with specific income levels & designations to ensure that we reach the relevant audience.
- Improving lead numbers: To ensure that we are able to generate the said leads in the defined period, we used multiple educational portals / platforms along with Google & Meta to reach out to a larger audience base.
- On-the-go Optimizations: Since the campaigns were only active for 45 days, lead quality review happened daily & relevant campaign / communications optimizations were happening regularly.
- Creative Varianting: Based on thorough makret research, we identified 3 pillars that are deeply impact decission making in this domain: Trust, Brand Perception & Value Addition. We created different content pieces based on these & used them in different consumer funnels to get the best results.
Impact
-
Generated 10K leads in 45 days for programs like Engineering, Dharma, Sports & Education.
-
Successfully completed course admissions within 45 days of starting the campaigns.
Most Popular Case Studies
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions About the Brand Global Legacy: Founded in 1949, active in 136 countries, caring for 25,000+ children in India. Family-Centric Approach: Pioneers of...
1.5M+ Views On UGC Reels Produced In-House For Sandwizzaa, Umed Mart, Just In Time, Jio Dive– Scripting | Shooting | SM Promotions
1.5M+ Views On UGC Reels Produced In-House For Sandwizzaa, Umed Mart, Just In Time, Jio Dive– Scripting | Shooting | SM Promotions Core Insight People crave authentic, relatable experiences that reflect their own lives and emotions. In an age, where digital content is...
Truly #GameOnWithMOM- An interactive cricket contest | 866K Reel Plays | 564K Reach
Truly #GameOnWithMOM- An interactive cricket contest | 866K Reel Plays | 564K ReachAbout the Brand Ghar wali feeling with #MOMKaKhana!Inspired by traditional household recipes, MOM’s on a mission to make everyday moments special with food that’s full of nostalgia,...
Thinking Lab
How Generative AI is Revolutionizing Visual Ads Creation
Imagine you are running a digital campaign and need a stunning visual right away. Traditionally, you would call in designers, plan photoshoots, and wait days for edits. But what if there was a faster way to create high-quality, custom visuals in minutes? That’s...
How AI Is Redefining the Digital Marketing Landscape | DigiChefs
88% of digital marketers use AI at their jobs, according to a survey by Survey Monkey. This is a huge number, right? And it only keeps growing. As AI is being used on such a large scale, the impact is also at the same level. Businesses are using AI in marketing to...
The Top AI Tools for Digital Marketers in 2025
Digital marketing is a field driven by innovation. At the centre of it are the various tools that help marketers be productive. However, the number of tools that exist are huge. As we move forward, AI has to be integrated more ingeniously to get the best outcomes. For...