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2.2X Increase in the quantum of leads with 80% improvement in lead qualification for a premium luxury car brand in Mumbai

About the brand

BMW NavnitMotors Mumbai started its journey in 1994 as the sole importer of BMW Cars in India. BMW Navnit Motors opened its first state-of-the-art showroom in Thane with the aim of providing customers with personalized service. When BMW started its operations in India, Navnit Motors was among the first dealers to be awarded the dealership. BMW Navnit Motors expanded to two locations in Mumbai, at Andheri and Malad, to reach a larger customer base in Mumbai

With BMW Certified trainers and highly experienced teams, BMW Navnit Motors Mumbai assures each and every customer is happily served. Over the years BMW Navnit Motors Mumbai has catered to over 5,000 happy customers. BMW Navnit Motors Mumbai employs over 300 dedicated professionals in Sales & After sales to provide a seamless experience to its customers.


Generate more Leads

Improve the quality of the leads

Achieve a min of 70% impression share

Reach 45 million new target customers in 2022




Performance Marketing

Case study subject

Performance Marketing

Delivery Overview

  • Started exploiting various social media platforms to target the most relevant audience pockets which helped us build top of the funnel audience & deliver more than 45 million impressions to our target customers.
  • Constant analysis & improvements in ad communication & creatives helped us increase overall click-through rates of the campaigns along with delivering more relevant communication to the customers.
  • In order to generate more leads, we analysed and studied our previous campaign data and created a pool of high intent keywords with lower competition which had lower CPC and high search volume.
  • Social media avenues were explored in order to increase the quantum of leads. We tried different audiences pockets on different social media platforms to narrow-down on the best-performing audiences both in terms of quality & cost. As a result, we were able to deliver 30% higher leads with a similar qualification ratio as google.
  • A new campaign was launched to directly generate phone calls by filtering & using high intent keywords, which helped to increase direct calls by 150% while keeping the qualification ratios constant.
  • By continuously receiving lead feedback & campaign improvements, we were able to improve lead quality quarter over quarter. We were able to improve the lead quality by 80% in a span of 6 months


    The campaign ran for a duration of 6 months & we managed to achieve the following stats:

  • 2.20 X Increase in Leads
  • 80% Increase in Lead Quantity
  • 150% Increase in Phone Calls
  • 40% Increase in Car Sales
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