20% growth in engagement rate & 10% month-on-month increase in followers: The revival of Meal of The Moment’s social media presence
About the brand
Meal of the Moment (M.O.M) is one of India’s fastest-growing instant food & snacking brands. Available across quick commerce segments & retail channels, including supermarkets, convenience stores & retail stores, MOM offers a diverse range of ready-to-eat meals and snacks that blend convenience with authentic flavors
Engagement + Followers
Food & Beverage
Social Media
Social Media Re-launch
Delivery Overview
The brand had been inactive on social media between 2021 and 2024. While new product ranges were introduced, necessary awareness was missing. Too much emphasis on product-centric content lacked a human element & led to lower engagement rates.
We employed a Social Media revival strategy that included:
- New Content Styles: We brought in the human element by doing fresh shoots for the products regularly in different environments & aesthetics
- Campaign approach: Brand new ideas every month to create engaging campaigns based on thematics, moments & product categories
- Influencers: Amplification of campaigns using relevant lifestyle & food influencers
- Contests: Monthly fun contests to keep the audience engaged & to get them to know our products better
Creatives
Impact
A renewed brand presence was activated with engagement rate increasing by 20% over 3 months & followers growth of 10% month over month was achieved
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
13.65M Views, 7.4M Reach, 108K Interactions On Ram Bandhu’s #StopFoodWastage Short Film In Collaboration With Robin Hood Army
13.65M Views, 7.4M Reach, 108K Interactions On Ram Bandhu’s #StopFoodWastage Short Film In Collaboration With Robin Hood ArmyAbout the Brand Ram Bandhu is a leading FMCG brand with a legacy of excellence, and Madhuri Dixit is the brand ambassador. It...
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions About the Brand Global Legacy: Founded in 1949, active in 136 countries, caring for 25,000+ children in India. Family-Centric Approach: Pioneers of...
The Hosteller Backpacker Chains 62.6% Organic Surge in Conversions Within 3 Months
The Hosteller Backpacker Chains 62.6% Organic Surge in Conversions Within 3 MonthsAbout the Brand The Hosteller, a leading and renowned hospitality brand in India, offering affordable and unique accommodations, including hostels, backpacker hotels, and boutique...
Thinking Lab
Why Emotional Marketing Is a Game-Changer for Digital Campaigns
Introduction In today’s digital world, consumers are buying not only products but also emotions. Emotional marketing has become one of the most powerful ways for brands to connect with their audience on an emotional level. Instead of focusing only on features or...
Understanding the Role of Conversational Marketing in Modern Digital Strategies
Ever tried calling customer service only to be stuck on hold forever? We’ve all been through it, and let’s be honest, no one has time or patience for that anymore. In today’s fast-moving world, customers expect fast responses. This is where conversational marketing...
Create Engaging Social Media Content | Tips by DigiChefs
How to Create Engaging Social Media Content Introduction Hello, social media wizards! The scroll is real and fast. If your post doesn’t capture attention in seconds, it’s lost in a sea of memes and trendy sounds. So, how do you stand out? It all comes down to social...
