20% growth in engagement rate & 10% month-on-month increase in followers: The revival of Meal of The Moment’s social media presence
About the brand
Meal of the Moment (M.O.M) is one of India’s fastest-growing instant food & snacking brands. Available across quick commerce segments & retail channels, including supermarkets, convenience stores & retail stores, MOM offers a diverse range of ready-to-eat meals and snacks that blend convenience with authentic flavors
Engagement + Followers
Food & Beverage
Social Media
Social Media Re-launch
Delivery Overview
The brand had been inactive on social media between 2021 and 2024. While new product ranges were introduced, necessary awareness was missing. Too much emphasis on product-centric content lacked a human element & led to lower engagement rates.
We employed a Social Media revival strategy that included:
- New Content Styles: We brought in the human element by doing fresh shoots for the products regularly in different environments & aesthetics
- Campaign approach: Brand new ideas every month to create engaging campaigns based on thematics, moments & product categories
- Influencers: Amplification of campaigns using relevant lifestyle & food influencers
- Contests: Monthly fun contests to keep the audience engaged & to get them to know our products better
Creatives
Impact
A renewed brand presence was activated with engagement rate increasing by 20% over 3 months & followers growth of 10% month over month was achieved
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Our creative impact on MOM’s 2025 digital brand journey
Meal Of The Moment Creative Showcase About the Brand Ghar wali feeling with #MOMKaKhana! MOM (Meal Of The Moment) brings the soul of Indian household kitchens to modern mealtimes. Inspired by timeless home recipes, MOM offers ready-to-eat meals and tasty snacks that...
Nutrihance – Creative Showcase
Jubilant Nutrihance – Creative ShowcaseAbout the Brand Jubilant Nutrihance is a premium Indian health and wellness brand redefining daily wellness through science-backed, vegetarian, and sugar-free supplements. With thoughtfully-blended products like its Protein...
Coign Consulting: Elevating Their Digital Presence with a High-Performing Website
Coign Consulting: Elevating Their Digital Presence with a High-Performing WebsiteAbout the Brand Coign Consulting is a leading partner for 150+ clients in e-commerce, retail, logistics, and FMCG, delivering 20-30% cost reduction and enhanced operational efficiency....
Thinking Lab
Using AI to Predict Consumer Trends and Stay Ahead of the Curve
Businesses are no longer staying ahead of the curve to be the best in their field; they are doing it for their survival. With cutthroat competition and ever-shifting consumer taste being the norm, it is hard to know whether what’s working today can work tomorrow as...
The Ethics of AI in Marketing: Balancing Automation with Human Touch
Working in an ever-changing industry like marketing can make automation feel like a superpower. It helps in every aspect of the task, from personalising, optimising, and scaling the efforts into something more significant. However, with AI creeping in and integrating...
Top 10 AI Use Cases in Digital Marketing Nobody Talks About
What is AI being used for in digital marketing? Well, just about everything. From content writing to research, AI has proven quite useful. But beyond the buzzwords, there is a whole other side of AI application in digital marketing that is being used quietly to...
