20% growth in engagement rate & 10% month-on-month increase in followers: The revival of Meal of The Moment’s social media presence
About the brand
Meal of the Moment (M.O.M) is one of India’s fastest-growing instant food & snacking brands. Available across quick commerce segments & retail channels, including supermarkets, convenience stores & retail stores, MOM offers a diverse range of ready-to-eat meals and snacks that blend convenience with authentic flavors
Engagement + Followers
Food & Beverage
Social Media
Social Media Re-launch
Delivery Overview
The brand had been inactive on social media between 2021 and 2024. While new product ranges were introduced, necessary awareness was missing. Too much emphasis on product-centric content lacked a human element & led to lower engagement rates.
We employed a Social Media revival strategy that included:
- New Content Styles: We brought in the human element by doing fresh shoots for the products regularly in different environments & aesthetics
- Campaign approach: Brand new ideas every month to create engaging campaigns based on thematics, moments & product categories
- Influencers: Amplification of campaigns using relevant lifestyle & food influencers
- Contests: Monthly fun contests to keep the audience engaged & to get them to know our products better
Creatives
Impact
A renewed brand presence was activated with engagement rate increasing by 20% over 3 months & followers growth of 10% month over month was achieved
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