2x Organic Traffic Growth Using SEO for Phillips Machine Tools
About the Brand
Phillips Machine Tools India is a 100% owned subsidiary of Phillips Corporation, USA. For more than 60 years, the federal government, private sector industry, and education leaders have trusted the experts at Phillips to solve their most significant manufacturing challenges. They aim to create legendary value for the manufacturing community by unlocking solutions to propel capabilities, profitability, and productivity. Phillips represents a robust combination of equipment, applications expertise, and well-suited services to meet the growing range of present and future manufacturing application requirements.
Organic Traffic.
Business and Industrial
Search Engine Optimization
Search Engine Optimization
Delivery Overview
- Phillips Machine Tools India Pvt. Ltd. joined us in 2021 to grow its top-line revenues using digital marketing.
- Being in a B2B business with niche target audiences, we recommended SEO to target highly relevant keywords and attract high-intent traffic and inquiries through their website.
- We have been providing in-depth SEO solutions for them since 2021 (as of January 2025), and now also handle SEO for their US business, subsidiary companies, and education verticals.
- SEO for this website was challenging due to low competition but active digital marketing efforts by competitors, particularly in SEO.
- Steps undertaken for SEO success:
- Conducted a thorough audit of their website, covering technical SEO, content, UI/UX, and backlinks.
- Created a 12-month roadmap, broken into quarters and months, to systematically address issues.
- Ensured all website pages were indexed properly by addressing crawl errors and completing the process within the first 30 days.
- Started with on-page SEO fundamentals, sorting out elements like sitemap, robots.txt, schemas, and heading tags page by page.
- Performed extensive competitor research to identify the best domains for backlinks and launched outreach campaigns to acquire them.
- Executed traditional backlinking activities to maintain a steady flow of link juice to the website.
- Created blog topics aligned with Google’s E-E-A-T guidelines to improve organic performance.
- Addressed content cannibalization and created new pages for better content distribution.
- Redesigned page layouts based on competitor analysis and added internal links to improve navigation and drive traffic to product and service pages.
Impact
- Website Traffic: Achieved a 2X improvement in all metrics such as sessions, new users, and total users over 12 months.
- Clicks & Impressions: Observed a 2X improvement in clicks and a 3X improvement in impressions over 12 months.
- Bounce Rate: Increased time on site by 50% and reduced the bounce rate during the same period.
Most Popular Case Studies
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions About the Brand Global Legacy: Founded in 1949, active in 136 countries, caring for 25,000+ children in India. Family-Centric Approach: Pioneers of...
1.5M+ Views On UGC Reels Produced In-House For Sandwizzaa, Umed Mart, Just In Time, Jio Dive– Scripting | Shooting | SM Promotions
1.5M+ Views On UGC Reels Produced In-House For Sandwizzaa, Umed Mart, Just In Time, Jio Dive– Scripting | Shooting | SM Promotions Core Insight People crave authentic, relatable experiences that reflect their own lives and emotions. In an age, where digital content is...
Truly #GameOnWithMOM- An interactive cricket contest | 866K Reel Plays | 564K Reach
Truly #GameOnWithMOM- An interactive cricket contest | 866K Reel Plays | 564K ReachAbout the Brand Ghar wali feeling with #MOMKaKhana!Inspired by traditional household recipes, MOM’s on a mission to make everyday moments special with food that’s full of nostalgia,...
Thinking Lab
The Top AI Tools for Digital Marketers in 2025
Digital marketing is a field driven by innovation. At the centre of it are the various tools that help marketers be productive. However, the number of tools that exist are huge. As we move forward, AI has to be integrated more ingeniously to get the best outcomes. For...
AI in Content Writing: Can AI Replace Content Writers?
How much can generative AI writing match human creativity? A question that has been around for a while after the recent developments in AI. Most digital marketing companies have embraced this shift, resulting in a significant difference in the content creation...
Answer Engine Optimization (AEO): The Future of Search Visibility
Did you know that AI-powered search tools like ChatGPT, Google’s AI Overviews, and Perplexity are changing the way people find information online? Traditional SEO isn’t enough anymore. If your content isn’t optimized for Answer Engine Optimization (AEO), you might be...
