3.76X Growth in Monthly Organic Traffic With SEO Over 3 Years | Phillips Machine Tools
About the Brand
Organic Traffic.
Business and Industrial
Search Engine Optimization
Search Engine Optimization
Delivery Overview
- Phillips Machine Tools India Pvt. Ltd. joined us in 2021 to grow its top-line revenues using digital marketing.
- Being in a B2B business with niche target audiences, we recommended SEO to target highly relevant keywords and attract high-intent traffic and inquiries through their website.
- We have been providing in-depth SEO solutions for them since 2021 (as of January 2025), and now also handle SEO for their US business, subsidiary companies, and education verticals.
- SEO for this website was challenging due to low competition but active digital marketing efforts by competitors, particularly in SEO.
Steps undertaken for SEO success:
- Conducted a thorough audit of their website, covering technical SEO, content, UI/UX, and backlinks.
- Created a 12-month roadmap, broken into quarters and months, to systematically address issues.
- Ensured all website pages were indexed properly by addressing crawl errors and completing the process within the first 30 days.
- Started with on-page SEO fundamentals, sorting out elements like sitemap, robots.txt, schemas, and heading tags page by page.
- Performed extensive competitor research to identify the best domains for backlinks and launched outreach campaigns to acquire them.
- Executed traditional backlinking activities to maintain a steady flow of link juice to the website.
- Created blog topics aligned with Google’s E-E-A-T guidelines to improve organic performance.
- Addressed content cannibalization and created new pages for better content distribution.
- Redesigned page layouts based on competitor analysis and added internal links to improve navigation and drive traffic to product and service pages.
Impact
- We have observed a massive 99.4% increase in organic sessions when comparing 2022 (the first complete year of our association with PMT) and 2024 (the last year)
- Comparing 2023 to 2024: The total annual organic impressions for 2023 were 4,326,051 and for 2024 were 5,840,778, recording a growth of 35% from targeted search queries.
- When we started working with the client in November 2021, the website had 1,923 monthly organic sessions. By November 2024, this number had grown to 7,226 monthly organic sessions, marking a 3.76X increase or approximately 276% growth over three years.
- Website organic sessions grew from 16,626 in Q1 2023 to 23,450 in Q1 2024, reflecting a 41.05% increase.
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