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3.76X Growth in Monthly Organic Traffic With SEO Over 3 Years | Phillips Machine Tools

About the Brand

Phillips Machine Tools India is a 100% owned subsidiary of Phillips Corporation, USA. For more than 60 years, the federal government, private sector industry, and education leaders have trusted the experts at Phillips to solve their most significant manufacturing challenges. They aim to create legendary value for the manufacturing community by unlocking solutions to propel capabilities, profitability, and productivity. Phillips represents a robust combination of equipment, applications expertise, and well-suited services to meet the growing range of present and future manufacturing application requirements.

Objective

Organic Traffic.

Category

Business and Industrial

Ingredients

Search Engine Optimization

Case study subject

Search Engine Optimization

Delivery Overview

  • Phillips Machine Tools India Pvt. Ltd. joined us in 2021 to grow its top-line revenues using digital marketing.
  • Being in a B2B business with niche target audiences, we recommended SEO to target highly relevant keywords and attract high-intent traffic and inquiries through their website.
  • We have been providing in-depth SEO solutions for them since 2021 (as of January 2025), and now also handle SEO for their US business, subsidiary companies, and education verticals.
  • SEO for this website was challenging due to low competition but active digital marketing efforts by competitors, particularly in SEO.

Steps undertaken for SEO success:

  • Conducted a thorough audit of their website, covering technical SEO, content, UI/UX, and backlinks.
  • Created a 12-month roadmap, broken into quarters and months, to systematically address issues.
  • Ensured all website pages were indexed properly by addressing crawl errors and completing the process within the first 30 days.
  • Started with on-page SEO fundamentals, sorting out elements like sitemap, robots.txt, schemas, and heading tags page by page.
  • Performed extensive competitor research to identify the best domains for backlinks and launched outreach campaigns to acquire them.
  • Executed traditional backlinking activities to maintain a steady flow of link juice to the website.
  • Created blog topics aligned with Google’s E-E-A-T guidelines to improve organic performance.
  • Addressed content cannibalization and created new pages for better content distribution.
  • Redesigned page layouts based on competitor analysis and added internal links to improve navigation and drive traffic to product and service pages.

Impact

  • We have observed a massive 99.4% increase in organic sessions when comparing 2022 (the first complete year of our association with PMT) and 2024 (the last year)
  • Comparing 2023 to 2024: The total annual organic impressions for 2023 were 4,326,051 and for 2024 were 5,840,778, recording a growth of 35% from targeted search queries.
  • When we started working with the client in November 2021, the website had 1,923 monthly organic sessions. By November 2024, this number had grown to 7,226 monthly organic sessions, marking a 3.76X increase or approximately 276% growth over three years.
  • Website organic sessions grew from 16,626 in Q1 2023 to 23,450 in Q1 2024, reflecting a 41.05% increase.

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