30 Million Increase in Impressions in 12 Months: Refreshing Ram Bandhu’s Social Media Game with a New Approach
About the Brand
Ram Bandhu, a trusted name in Indian kitchens, offers a wide range of authentic spices, pickles, and ready-to-eat products. Catering to over 5 million households, Ram Bandhu ensures high quality and rich flavors in every product. With a legacy of 50+ years and a presence in more than 20,000 retail outlets, Ram Bandhu brings the taste of India to your meals
Awareness
Food & Beverage
Social Media
Social Media Revamp
Delivery Overview
Perception of the brand was regional Maharashtrian, although their distribution is pan India. The overall engagement rate was pretty weak & follower growth had plateaued and hence the brand was unable to optimally use social media to widen their top of the funnel
We created a holistic multi-platform social media solution that included:
- Nostalgic Storytelling: We utilised the emotions connected with food to evoke a sense of nostalgia with different campaigns
- UGC & Human reels: Food as a category works best with humans in the frame, hence we brought in the human element via vox pop style videos & inhouse production content to appeal a wider audience
- Varied design styles: Harnessing the power of Illustrations, photoshoots, caricatures, AR filter, AI to drive more engagement
- Trends & moments: Participating in latest trends & moments to capture attention
Creatives Showcase
Impact
Within the first year, we saw
- A remarkable growth on Instagram by 10M impressions
- The number of impressions on Facebook skyrocketed by 20M
- The engagement on Twitter rose massively to 10X
- LinkedIn got an exceptional 7x surge in impressions
Most Popular Case Studies
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions About the Brand Global Legacy: Founded in 1949, active in 136 countries, caring for 25,000+ children in India. Family-Centric Approach: Pioneers of...
1.5M+ Views On UGC Reels Produced In-House For Sandwizzaa, Umed Mart, Just In Time, Jio Dive– Scripting | Shooting | SM Promotions
1.5M+ Views On UGC Reels Produced In-House For Sandwizzaa, Umed Mart, Just In Time, Jio Dive– Scripting | Shooting | SM Promotions Core Insight People crave authentic, relatable experiences that reflect their own lives and emotions. In an age, where digital content is...
Truly #GameOnWithMOM- An interactive cricket contest | 866K Reel Plays | 564K Reach
Truly #GameOnWithMOM- An interactive cricket contest | 866K Reel Plays | 564K ReachAbout the Brand Ghar wali feeling with #MOMKaKhana!Inspired by traditional household recipes, MOM’s on a mission to make everyday moments special with food that’s full of nostalgia,...
Thinking Lab
How Generative AI is Revolutionizing Visual Ads Creation
Imagine you are running a digital campaign and need a stunning visual right away. Traditionally, you would call in designers, plan photoshoots, and wait days for edits. But what if there was a faster way to create high-quality, custom visuals in minutes? That’s...
How AI Is Redefining the Digital Marketing Landscape | DigiChefs
88% of digital marketers use AI at their jobs, according to a survey by Survey Monkey. This is a huge number, right? And it only keeps growing. As AI is being used on such a large scale, the impact is also at the same level. Businesses are using AI in marketing to...
The Top AI Tools for Digital Marketers in 2025
Digital marketing is a field driven by innovation. At the centre of it are the various tools that help marketers be productive. However, the number of tools that exist are huge. As we move forward, AI has to be integrated more ingeniously to get the best outcomes. For...
