30 Million Increase in Impressions in 12 Months: Refreshing Ram Bandhu’s Social Media Game with a New Approach

About the Brand

Ram Bandhu, a trusted name in Indian kitchens, offers a wide range of authentic spices, pickles, and ready-to-eat products. Catering to over 5 million households, Ram Bandhu ensures high quality and rich flavors in every product. With a legacy of 50+ years and a presence in more than 20,000 retail outlets, Ram Bandhu brings the taste of India to your meals

Objective: Awareness
Category: Food & Beverage
Core Ingredients: Social Media
Case study subject: Social Media Revamp

Delivery Overview

Perception of the brand was regional Maharashtrian, although their distribution is pan India. The overall engagement rate was pretty weak & follower growth had plateaued and hence the brand was unable to optimally use social media to widen their top of the funnel

We created a holistic multi-platform social media solution that included:

Nostalgic Storytelling: We utilised the emotions connected with food to evoke a sense of nostalgia with different campaigns
UGC & Human reels: Food as a category works best with humans in the frame, hence we brought in the human element via vox pop style videos & inhouse production content to appeal a wider audience
Varied design styles: Harnessing the power of Illustrations, photoshoots, caricatures, AR filter, AI to drive more engagement
Trends & moments: Participating in latest trends & moments to capture attention