30 Million Increase in Impressions in 12 Months: Refreshing Ram Bandhu’s Social Media Game with a New Approach
About the Brand
Ram Bandhu, a trusted name in Indian kitchens, offers a wide range of authentic spices, pickles, and ready-to-eat products. Catering to over 5 million households, Ram Bandhu ensures high quality and rich flavors in every product. With a legacy of 50+ years and a presence in more than 20,000 retail outlets, Ram Bandhu brings the taste of India to your meals
Awareness
Food & Beverage
Social Media
Social Media Revamp
Delivery Overview
Perception of the brand was regional Maharashtrian, although their distribution is pan India. The overall engagement rate was pretty weak & follower growth had plateaued and hence the brand was unable to optimally use social media to widen their top of the funnel
We created a holistic multi-platform social media solution that included:
- Nostalgic Storytelling: We utilised the emotions connected with food to evoke a sense of nostalgia with different campaigns
- UGC & Human reels: Food as a category works best with humans in the frame, hence we brought in the human element via vox pop style videos & inhouse production content to appeal a wider audience
- Varied design styles: Harnessing the power of Illustrations, photoshoots, caricatures, AR filter, AI to drive more engagement
- Trends & moments: Participating in latest trends & moments to capture attention
Creatives Showcase
Impact
Within the first year, we saw
- A remarkable growth on Instagram by 10M impressions
- The number of impressions on Facebook skyrocketed by 20M
- The engagement on Twitter rose massively to 10X
- LinkedIn got an exceptional 7x surge in impressions
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Coign Consulting: Elevating Their Digital Presence with a High-Performing Website
Coign Consulting: Elevating Their Digital Presence with a High-Performing WebsiteAbout the Brand Coign Consulting is a leading partner for 150+ clients in e-commerce, retail, logistics, and FMCG, delivering 20-30% cost reduction and enhanced operational efficiency....
13.65M Views, 7.4M Reach, 108K Interactions On Ram Bandhu’s #StopFoodWastage Short Film In Collaboration With Robin Hood Army
13.65M Views, 7.4M Reach, 108K Interactions On Ram Bandhu’s #StopFoodWastage Short Film In Collaboration With Robin Hood ArmyAbout the Brand Ram Bandhu is a leading FMCG brand with a legacy of excellence, and Madhuri Dixit is the brand ambassador. It...
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions About the Brand Global Legacy: Founded in 1949, active in 136 countries, caring for 25,000+ children in India. Family-Centric Approach: Pioneers of...
Thinking Lab
Visual Hierarchy in UI Design: A Guide to Crafting User-Friendly Interfaces
Introduction to Visual Hierarchy When it comes to user experience design, the principles you follow are essential for creating an interface that feels intuitive and engaging. One of the standout features in building a user-friendly interface is visual hierarchy. This...
Data-Driven Advertising Insights for Better Campaign Optimization
Introduction to Data-Driven Advertising Data-driven advertising has truly revolutionized the way businesses can outpace their competitors. With the surge of data flowing in from various channels, brands now have the power to gather, analyze, and utilize consumer...
Making Your Email Content Personal for Maximum Impact
Getting Started with Email Personalization Email marketing is still one of the most effective ways for businesses to connect with their audience. But in a sea of emails, how do you make yours stand out? That’s where email personalization comes in. It’s all about...
