30 Million Increase in Impressions in 12 Months: Refreshing Ram Bandhu’s Social Media Game with a New Approach
About the Brand
Ram Bandhu, a trusted name in Indian kitchens, offers a wide range of authentic spices, pickles, and ready-to-eat products. Catering to over 5 million households, Ram Bandhu ensures high quality and rich flavors in every product. With a legacy of 50+ years and a presence in more than 20,000 retail outlets, Ram Bandhu brings the taste of India to your meals
Awareness
Food & Beverage
Social Media
Social Media Revamp
Delivery Overview
Perception of the brand was regional Maharashtrian, although their distribution is pan India. The overall engagement rate was pretty weak & follower growth had plateaued and hence the brand was unable to optimally use social media to widen their top of the funnel
We created a holistic multi-platform social media solution that included:
- Nostalgic Storytelling: We utilised the emotions connected with food to evoke a sense of nostalgia with different campaigns
- UGC & Human reels: Food as a category works best with humans in the frame, hence we brought in the human element via vox pop style videos & inhouse production content to appeal a wider audience
- Varied design styles: Harnessing the power of Illustrations, photoshoots, caricatures, AR filter, AI to drive more engagement
- Trends & moments: Participating in latest trends & moments to capture attention
Creatives Showcase
Impact
Within the first year, we saw
- A remarkable growth on Instagram by 10M impressions
- The number of impressions on Facebook skyrocketed by 20M
- The engagement on Twitter rose massively to 10X
- LinkedIn got an exceptional 7x surge in impressions
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Our creative impact on MOM’s 2025 digital brand journey
Meal Of The Moment Creative Showcase About the Brand Ghar wali feeling with #MOMKaKhana! MOM (Meal Of The Moment) brings the soul of Indian household kitchens to modern mealtimes. Inspired by timeless home recipes, MOM offers ready-to-eat meals and tasty snacks that...
Nutrihance – Creative Showcase
Jubilant Nutrihance – Creative ShowcaseAbout the Brand Jubilant Nutrihance is a premium Indian health and wellness brand redefining daily wellness through science-backed, vegetarian, and sugar-free supplements. With thoughtfully-blended products like its Protein...
Coign Consulting: Elevating Their Digital Presence with a High-Performing Website
Coign Consulting: Elevating Their Digital Presence with a High-Performing WebsiteAbout the Brand Coign Consulting is a leading partner for 150+ clients in e-commerce, retail, logistics, and FMCG, delivering 20-30% cost reduction and enhanced operational efficiency....
Thinking Lab
Using AI to Predict Consumer Trends and Stay Ahead of the Curve
Businesses are no longer staying ahead of the curve to be the best in their field; they are doing it for their survival. With cutthroat competition and ever-shifting consumer taste being the norm, it is hard to know whether what’s working today can work tomorrow as...
The Ethics of AI in Marketing: Balancing Automation with Human Touch
Working in an ever-changing industry like marketing can make automation feel like a superpower. It helps in every aspect of the task, from personalising, optimising, and scaling the efforts into something more significant. However, with AI creeping in and integrating...
Top 10 AI Use Cases in Digital Marketing Nobody Talks About
What is AI being used for in digital marketing? Well, just about everything. From content writing to research, AI has proven quite useful. But beyond the buzzwords, there is a whole other side of AI application in digital marketing that is being used quietly to...
