300% Growth in Year on Year Organic Traffic

About the brand

My Home Climate is a brand that specializes in providing all kinds of air coolers ranging from evaporative air-coolers to portable coolers for indoor and outdoor use. Serving the entire USA and surrounding areas from more the 12 years.

Objective

Ecommerce

Category

Air Coolers

Ingredients

Search Engine Optimization

Case study subject

Search Engine Optimization

Delivery Overview

  • My Home Climate joined with us about a year ago with a plan of increasing their organic traffic and rankings.
  • We performed an in-depth analysis of the traffic and identified the keywords with high search volume and a potential to rank higher.
  • We also performed a traffic estimation for the next 4 quarters, providing an estimate idea of how well the website can perform.
  • Performing frequent optimizations and changes, writing blogs on trending topics, and creating backlinks on high DA websites had helped in achieving good traction on the website.

Impact

  • We have seen an improvement of about 289.38% in the sessions of the last 3 months compared to that od the previous year.
  • Similarly, there is an improvement  in the Users and New Users coming to the site with an increase of 357.16% and 362.53% respectively when compared in the same time frame.
  • There is an increase in the average session duration with an improvement of 8.38%.
  • The total number of clicks and impressions have increased from 1.84k to 8.55k and impressions from 127k to 599k.
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