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Jeebly’s Phenomenal 4-Month Journey:
251% Lead Growth and
100% Conversion Rate Increase

About the brand

Jeebly is a fast mile logistics solution brand, is transforming the logistics landscape across the MENA region. Headquartered in Dubai, it operates in the UAE and Qatar, catering to businesses of all sizes across diverse industries. Jeebly offers a comprehensive 360-degree logistics solution, blending mobility, data analytics, and automation. Its services include forward logistics, reverse logistics, cross-border freight, warehousing, and fulfillment.

In just 7 years, Jeebly has grown extraordinarily, successfully delivering more than 20+ million orders. Its services are powered by advanced AI-driven technology and data analytics. The company’s core values of commitment, honesty, efficiency, and innovation fuel their processes and people. Jeebly’s tagline, ‘Joy in Motion’, encapsulates their aim to spread joy across people, processes, and places with their new-age logistic solutions.

Objective

Conversions From Google ads (To generate leads)

Category

Shipping & Logistics

Ingredients

Performance Marketing

Case study subject

Performance Marketing

Core Insight & Strategy

  • Persuasive Ad Copy A/B Testing: Persuasive Ad Copy A/B Testing: Conducted rigorous A/B testing of ad copies, tailored messages to different audience segments, and forged deeper connections with potential customers, thus boosting engagement and conversion rates.
  • Budget Scaling and Performance-driven Allocation: Implemented a dynamic budget scaling strategy that intelligently allocated resources to the most promising campaigns, based on past performance data, thereby maximizing returns on ad spend.
  • Data Analysis: Utilized data analytics to understand customer behavior, preferences, and pain points. Made informed decisions based on these insights to improve targeting and messaging for better results.
  • Conversion Rate Optimization (CRO) Strategies: Implemented CRO techniques like landing page optimization, clear call-to-actions, and streamlined checkout processes to enhance conversions, resulting in a higher return on investment (ROI) for our marketing efforts.
  • Agile Optimization Framework: Established an agile optimization framework that continuously refined search terms, excluded irrelevant keywords, and adapted bidding strategies to stay ahead of the competition and maintain top-notch campaign performance.
  • Precision Targeting with Geo-specific Keywords: Utilized advanced data analytics to identify high-potential markets and implemented location-based keywords with a hyper-focused approach, such as “delivery to Oman” and “courier service in Sharjah’s industrial zone,” to target specific audiences precisely.
  • Tactical Competitor Campaigns: Strategically executed campaigns on competitors’ keywords to seize market share, employing ad copies that artfully emphasized our unique value proposition and outshone competitor offerings.

Delivery Overview

Impressive Conversion Rate Growth: The Conversion Rate (CR) experienced a remarkable increase of 27.96% during this period, indicating a highly effective campaign that resonated well with our target audience and successfully converted visitors into customers.

Exponential Surge in Leads: We achieved an outstanding surge of 251% in leads, reflecting the effectiveness of our lead generation strategies and the appeal of our value proposition to potential customers.

Substantial Website Traffic: Our efforts drove substantial relevant traffic to the website, with over 8000 relevant visits within the last 3 months. This increased visibility indicates that our marketing initiatives effectively reached and engaged our target audience

Impressive Cost per Acquisition (CPA):Our paid ads campaign demonstrated cost-efficiency, achieving a reduction of 30% for Cost per Acquisition (CPA). This indicates that we successfully acquired new customers at a reasonable cost, ensuring a positive return on investment.

Consistent High Click-through Rate (CTR): Throughout the campaign, we maintained a steady Click-through Rate (CTR) of over 8%. This shows that our ad copies and targeting strategies resonated well with users, enticing them to click on our ads and explore our offerings.

Significant Growth in Conversion Rate (CR): The Conversion Rate (CR) started at 4% and witnessed a notable increase, eventually surpassing 8% by the end of the campaign. This steady improvement indicates our continuous optimization efforts and ability to convert visitors into customers more effectively over time.

 

Campaign Creatives

Impact

  • Impressive Conversion Rate Growth: The Conversion Rate experienced a remarkable surge of 27.96%
  • Exponential Surge in Leads: Jeebly’s lead generation strategies yielded a remarkable 251% increase in leads
  • Substantial Website Traffic: The marketing initiatives drove over 8000 relevant visits to the website in just 3 months.
  • Steady Growth in Conversion Rate (CR): The Conversion Rate consistently improved, this progress reflects Jeebly’s commitment to ongoing optimization and enhanced visitor-to-customer conversion.
  • Consistent High Click-through Rate (CTR): Throughout the campaign, a steady Click-through Rate (CTR) of over 8% was maintained
  • Impressive Cost per Acquisition (CPA) Reduction: Jeebly’s paid ads campaign demonstrated cost-efficiency by reducing the Cost per Acquisition (CPA) by 30%
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