57% Increase in Clicks & 102% Increase in Impressions for DnH Secheron Over 12 Months Using SEO
About the Brand
D&H Sécheron is one of the leading welding manufacturers in India. Incepted in 1966, D&H Sécheron is an ISO 9001-2015 certified company that offers a comprehensive range of welding solutions in the form of consumables, equipment, training, and fabrication. We have been constantly challenging the status quo in the welding space with their state-of-the-art production facilities, engineering prowess, and widespread dealer network, thus, bringing forth the core values of Quality, Innovation, and Import Substitution into existence.
Website Traffic Enhancement
B2B
Search Engine Optimisation
Search Engine Optimisation
Delivery Overview
- DnH is a well known welding equipment manufacturer in the country and wanted to set up their online sales channel via DigiChefs, back in 2017. We’re still working with them (as of July 2024).
- With our SEO solution, we told them how we could bring in relevant leads to their website, that they can pre-qualify using a pre-sales team and then pass it on to their sales team.
- The goal of this SEO campaign was to bring out the key facets of the company, their achievements over 75+ years of legacy and they could help the next customer.
- The key SEO strategy in this case was a mixture of 2 activities: to identify relevant product related keywords for leads & to write interesting long form content to build top of funnel (which they later used to remarket using ads as well)
- Thorough SEO implementation with the above 2 strategies helped us meet the client goals and thus lead to a very deep rooted partnership between DnH & DigiChefs.
- We worked from the grass root level on their website from a SEO perspective. Right from meta tags, content, image optimisation, heading tags, page speed, sitemaps & everything else.
- Over these years, we have also kept on updating our SEO strategy for them, keeping in mind the latest best practices and algorithm updates by Google.
- The goal of the SEO campaigns have kept on moving forward with new targets & challenges to overcome on a regular basis.
Impact
- Impressions: Advanced from a solid 102.07% when comparing 2023 to 2024. This metric highlights that our website’s pages are being viewed more frequently.
- Clicks: Grew by 57.34% over these 12 months. This growth implies that more users are engaging with our results on the SERP.
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Creative Showcase Case Study 2026 AllMiles
Creative Showcase Case Study 2026 AllMiles About the brand AllMiles is the next chapter of GoaMiles, Goa’s trusted ride-hailing service that has earned the confidence of locals and travellers alike through dependable and transparent rides. After building a strong...
Creative Showcase Case Study 2026 Kadat
Creative Showcase Case Study 2026 Kadat About the brand Kadat is a proudly Sierra Leonean FMCG company dedicated to creating trusted products for everyday life. With a diverse portfolio that includes Bravely, Kings Cola, Funtop, Vitomo, and other household favourites,...
Mumbai’s Best Sandwich Now on Every Screen
Mumbai's Best SandwichNow on Every Screen About the brandSandwizzaa is a fine QSR based out of Mumbai. It was started in 1986 in Santacruz and since then it has established 18+ outlets across Mumbai. Having won Mumbai’s Best Sandwich Award twice in Zomato and once in...
Thinking Lab
How AI Can Make Your Email Campaigns More Clickable
The good old fashion of sending newsletters was great! One singular, well-organised message/s sent once a week, but the wave of newsletters has gone past, as modern consumers appreciate relevance with innovation and industry needs relevancy over frequency; this is...
How to use Short Videos to Grab Attention on Social Media
Attention spans are shrinking rapidly across social media. In 2026, the average human attention span hovers around 8 seconds, a duration that makes traditional long-form content struggle to gain traction and engagement. So, has long-form content been replaced by...
Creative Showcase Case Study 2026 AllMiles
Creative Showcase Case Study 2026 AllMiles About the brand AllMiles is the next chapter of GoaMiles, Goa’s trusted ride-hailing service that has earned the confidence of locals and travellers alike through dependable and transparent rides. After building a strong...




