Boosting Online Visibility: Coign Consulting’s 34x Growth in Impressions & 9x Growth in Clicks through SEO

• Coign Consulting is India’s leading Warehouse Innovation & Design Consulting firm, specialising in optimizing warehousing infrastructure and operations.
• They offer services such as Functional Master Planning (FMP), Pre-Occupational Site Audit (POSA), Intra-Warehouse Design (IWD), Vendor Sourcing Assistance (VSA), SOP writing, WMS specification & assessment, and warehouse performance reviews.
• Their mission: to transform warehouses into smart, scalable, efficient facilities through data-backed design, process flow optimization, and technology integration.
• They cater to multiple industries and design large projects including logistics parks, distribution centers, and complex warehouse layouts.

• Keyword Optimization – Targeted Niche relevant keywords to expand organic reach.
• On-Page SEO – Improved meta titles, descriptions, and content structure for better SERP performance.
• Technical SEO Fixes – Enhanced crawlability, improved load times, and ensured mobile responsiveness.
• Backlink Building – Focused on acquiring high-quality, relevant backlinks to strengthen domain authority.
• Performance Tracking – Monitored keyword performance via Google Search Console and refined approach continuously.

Description:
To improve organic performance, a comprehensive SEO-focused delivery plan was implemented, targeting visibility, ranking improvement, and higher click volume.

Implementation Steps:

• Step 1: Conducted an in-depth SEO audit to identify gaps in on-page, off-page, and technical performance.
• Step 2: Optimized website meta titles, descriptions, and internal linking for better CTR and crawlability.
• Step 3: Strengthened domain authority with strategic backlink building across relevant industry sites.
• Step 4: Improved technical SEO (page speed, indexing, mobile optimization).
• Step 5: Used Google Search Console insights to track impressions, clicks, and average positions, refining strategy continuously.

Tools Used:

• Google Search Console (performance tracking)
• Google Analytics 4 (GA4) (traffic & engagement analysis)
• SEO Tools (SEMrush / Ahrefs / Screaming Frog for audits)