Scaling Organic Growth: How Zilliobit Achieved 720% More Sessions & 798% More Users with SEO & Content Strategy

• Zilliobit’s website was struggling with low organic visibility, generating only 239 sessions in the period Apr 2023 – Mar 2024.
• The challenge was to significantly increase organic traffic and improve user engagement through SEO and strategic content efforts.
• As a growing brand in the L&D industry, the objective was to generate high-quality leads while establishing stronger online authority against established competitors.
• The brand needed to position itself as a trusted provider of corporate training and eLearning solutions in a crowded market.
• There was a need to improve technical SEO aspects, ensuring faster page loads, mobile-friendliness, and better indexing.

• Massive Growth in Organic Traffic: Sessions surged by 720% YoY (239 → 1,962), showing the strong impact of SEO efforts.

• User Base Expansion: Active users increased by 798%, bringing in more qualified traffic from organic search.

• Engagement Growth: Engaged sessions improved by 622%, indicating users are interacting more with content despite slightly lower session duration.

• High Event Activity: Event count jumped by 598%, highlighting improved on-site actions and interactions.

• Optimization Opportunity: Bounce rate rose to 42.6% and average engagement time dipped by 15%, suggesting room for UX and content flow improvements.

SEO & Content Optimization

• Researched and implemented training-focused keywords (employee training platforms, eLearning, scenario-based learning, etc.).
• Optimized meta titles and descriptions for higher CTR and ranking.

Content Marketing & Blogging

• Published blogs around trending L&D and corporate training topics to drive authority.
• Built internal linking structures to improve crawlability and user journey.

Backlink Building & Off-Page SEO

• Strategic submissions and backlinks from relevant, high-quality domains.
• Forum, Q&A, and guest posts to strengthen authority.

Technical SEO Enhancements

• Fixed indexing issues, improved load times, and ensured mobile responsiveness.
• Streamlined site structure for better search visibility.

Analytics-Driven Iteration

• Continuous monitoring of GA insights to refine approach.
• Focus on scaling high-performing keywords and improving underperforming pages.

Description:

• To improve Zilliobit’s organic visibility and engagement, a comprehensive SEO and content strategy was implemented, focusing on high-performing keywords, quality content, and technical optimization.

Implementation Steps:

• Step 1: Conducted detailed SEO audit and fixed technical issues (indexing, mobile responsiveness, site speed).
• Step 2: Optimized on-page elements including meta titles, descriptions, and internal linking.
• Step 3: Developed and published keyword-focused blogs on employee training, eLearning, and leadership development.
• Step 4: Built high-quality backlinks through submissions, forums, and guest posting.
• Step 5: Monitored GA4 insights and refined campaigns based on user behavior and performance.

Tools Used:

• Google Analytics 4 (GA4)
• Google Search Console
• SEO Tools (Ahrefs / SEMrush)
• CMS for content publishing