Perception of the brand was regional Maharashtrian, although their distribution is pan India. The overall engagement rate was pretty weak & follower growth had plateaued and hence the brand was unable to optimally use social media to widen their top of the funnel

We created a holistic multi-platform social media solution that included:

• Nostalgic Storytelling: We utilised the emotions connected with food to evoke a sense of nostalgia with different campaigns
• UGC & Human reels: Food as a category works best with humans in the frame, hence we brought in the human element via vox pop style videos & inhouse production content to appeal a wider audience
• Varied design styles: Harnessing the power of Illustrations, photoshoots, caricatures, AR filter, AI to drive more engagement
• Trends & moments: Participating in latest trends & moments to capture attention