30 Million Increase in Impressions in 12 Months: Refreshing Ram Bandhu’s Social Media Game with a New Approach
About the Brand
Ram Bandhu, a trusted name in Indian kitchens, offers a wide range of authentic spices, pickles, and ready-to-eat products. Catering to over 5 million households, Ram Bandhu ensures high quality and rich flavors in every product. With a legacy of 50+ years and a presence in more than 20,000 retail outlets, Ram Bandhu brings the taste of India to your meals
Awareness
Food & Beverage
Social Media
Social Media Revamp
Delivery Overview
Perception of the brand was regional Maharashtrian, although their distribution is pan India. The overall engagement rate was pretty weak & follower growth had plateaued and hence the brand was unable to optimally use social media to widen their top of the funnel
We created a holistic multi-platform social media solution that included:
- Nostalgic Storytelling: We utilised the emotions connected with food to evoke a sense of nostalgia with different campaigns
- UGC & Human reels: Food as a category works best with humans in the frame, hence we brought in the human element via vox pop style videos & inhouse production content to appeal a wider audience
- Varied design styles: Harnessing the power of Illustrations, photoshoots, caricatures, AR filter, AI to drive more engagement
- Trends & moments: Participating in latest trends & moments to capture attention
Creatives Showcase
Impact
Within the first year, we saw
- A remarkable growth on Instagram by 10M impressions
- The number of impressions on Facebook skyrocketed by 20M
- The engagement on Twitter rose massively to 10X
- LinkedIn got an exceptional 7x surge in impressions
Most Popular Case Studies
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions About the Brand Global Legacy: Founded in 1949, active in 136 countries, caring for 25,000+ children in India. Family-Centric Approach: Pioneers of...
The Hosteller Backpacker Chains 62.6% Organic Surge in Conversions Within 3 Months
The Hosteller Backpacker Chains 62.6% Organic Surge in Conversions Within 3 MonthsAbout the Brand The Hosteller, a leading and renowned hospitality brand in India, offering affordable and unique accommodations, including hostels, backpacker hotels, and boutique...
1.5M+ Views On UGC Reels Produced In-House For Sandwizzaa, Umed Mart, Just In Time, Jio Dive– Scripting | Shooting | SM Promotions
1.5M+ Views On UGC Reels Produced In-House For Sandwizzaa, Umed Mart, Just In Time, Jio Dive– Scripting | Shooting | SM Promotions Core Insight People crave authentic, relatable experiences that reflect their own lives and emotions. In an age, where digital content is...
Thinking Lab
AI-Powered Digital Marketing – Hype vs. Reality
Introduction AI is everywhere in digital marketing. From AI-powered content creators to automated ad optimisers, every tool claims to be a game-changer. But let's be honest: does artificial intelligence for marketing genuinely revolutionise the industry, or is it just...
AI in Graphic Design – Threat or Creative Revolution?
Introduction Gone are the days of endless tweaking and pixel-perfect adjustments. Instead of spending hours polishing layers in Photoshop to develop a sleek, catchy visual for your brand, you type a few words in an AI creativity tool, and voila, your design looks...
How Generative AI is Revolutionizing Visual Ads Creation
Imagine you are running a digital campaign and need a stunning visual right away. Traditionally, you would call in designers, plan photoshoots, and wait days for edits. But what if there was a faster way to create high-quality, custom visuals in minutes? That’s...
