Achieved 4.5X ROAS with 25% Revenue Increase Per Month for a Swiss Healthcare Brand | Sigvaris Novomed

About the Brand

A Swiss family-owned company, Sigvaris has a rich history and more than 150 years of experience in compression solutions.
Sigvaris understands both medical and lifestyle requirements, offering a wide range of specialized products that cater to every need.

Objective

To improve Sales on the website & amazon
To maintain ROAS above 3.5X on website

Marketing Objective

Leveraged Google’s Machine Learning & the New Performance Max campaigns on Google Ads to reach new and relevant customers across various Google properties.
Started targeting medically relevant – non branded keywords to attract more relevant & high intent customers to the website.
Leveraged Meta’s Advantage+ Shopping Campaign to generate a better number of conversions at a lower cost per conversion.
Created & optimized multiple campaigns on Amazon to ensure that we are bidding on all potentially relevant keywords & showing our ads on competitor ASINs.
For Amazon, we also started using the defensive strategy so that no competitors’ ads show on our product page, while we target competitor ASINs to get better traction.
We added our new ASINs to advertise on Amazon and create awareness about them to get a good number of conversions.

Delivery Overview

We implemented the below campaign execution strategies to maximise returns:
Leveraged Google’s Machine Learning & the New Performance Max campaigns on Google Ads to reach new and relevant customers across various Google properties.
Started targeting medically relevant – non branded keywords to attract more high intent customers to the website.
Leveraged Meta’s Advantage+ Shopping Campaign to generate a better number of conversions at a lower cost per conversion.
Created & optimized multiple campaigns on Amazon to ensure that we are bidding on all potentially relevant keywords & showing our ads on competitor ASINs.
Started using a defensive ad strategy on Amazon to protect our product pages against competitors’ ads, while we target competitor ASINs to get better traction.
Regularly added new ASINs to advertise on various relevant Amazon listings and create awareness around our product & higlight it’s premiumness.

Campaign Creatives

Impact

4.5X ROAS Achieved
25% Increase in revenue month-on-month
Reduced our cost per conversion on Meta by average 71% month over month.
Reduced our cost per conversion on Google by average 100% month over month.

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