Achieved 4.5X ROAS with 25% Revenue Increase Per Month for a Swiss Healthcare Brand | Sigvaris Novomed
About the Brand
A Swiss family-owned company, Sigvaris has a rich history and more than 150 years of experience in compression solutions.
Sigvaris understands both medical and lifestyle requirements, offering a wide range of specialized products that cater to every need.
- To improve Sales on the website & amazon
- To maintain ROAS above 3.5X on website
Healthcare
Performance Marketing
Marketing Objective
- Leveraged Google’s Machine Learning & the New Performance Max campaigns on Google Ads to reach new and relevant customers across various Google properties.
- Started targeting medically relevant – non branded keywords to attract more relevant & high intent customers to the website.
- Leveraged Meta’s Advantage+ Shopping Campaign to generate a better number of conversions at a lower cost per conversion.
- Created & optimized multiple campaigns on Amazon to ensure that we are bidding on all potentially relevant keywords & showing our ads on competitor ASINs.
- For Amazon, we also started using the defensive strategy so that no competitors’ ads show on our product page, while we target competitor ASINs to get better traction.
- We added our new ASINs to advertise on Amazon and create awareness about them to get a good number of conversions.
Delivery Overview
-
We implemented the below campaign execution strategies to maximise returns:
-
Leveraged Google’s Machine Learning & the New Performance Max campaigns on Google Ads to reach new and relevant customers across various Google properties.
-
Started targeting medically relevant – non branded keywords to attract more high intent customers to the website.
-
Leveraged Meta’s Advantage+ Shopping Campaign to generate a better number of conversions at a lower cost per conversion.
-
Created & optimized multiple campaigns on Amazon to ensure that we are bidding on all potentially relevant keywords & showing our ads on competitor ASINs.
-
Started using a defensive ad strategy on Amazon to protect our product pages against competitors’ ads, while we target competitor ASINs to get better traction.
-
Regularly added new ASINs to advertise on various relevant Amazon listings and create awareness around our product & higlight it’s premiumness.
Campaign Creatives
Impact
-
4.5X ROAS Achieved
-
25% Increase in revenue month-on-month
-
Reduced our cost per conversion on Meta by average 71% month over month.
-
Reduced our cost per conversion on Google by average 100% month over month.
Most Popular Case Studies
Our creative impact on MOM’s 2025 digital brand journey
Meal Of The Moment Creative Showcase About the Brand Ghar wali feeling with #MOMKaKhana! MOM (Meal Of The Moment) brings the soul of Indian household kitchens to modern mealtimes. Inspired by timeless home recipes, MOM offers ready-to-eat meals and tasty snacks that...
Nutrihance – Creative Showcase
Jubilant Nutrihance – Creative ShowcaseAbout the Brand Jubilant Nutrihance is a premium Indian health and wellness brand redefining daily wellness through science-backed, vegetarian, and sugar-free supplements. With thoughtfully-blended products like its Protein...
Coign Consulting: Elevating Their Digital Presence with a High-Performing Website
Coign Consulting: Elevating Their Digital Presence with a High-Performing WebsiteAbout the Brand Coign Consulting is a leading partner for 150+ clients in e-commerce, retail, logistics, and FMCG, delivering 20-30% cost reduction and enhanced operational efficiency....
Thinking Lab
Using AI to Predict Consumer Trends and Stay Ahead of the Curve
Businesses are no longer staying ahead of the curve to be the best in their field; they are doing it for their survival. With cutthroat competition and ever-shifting consumer taste being the norm, it is hard to know whether what’s working today can work tomorrow as...
The Ethics of AI in Marketing: Balancing Automation with Human Touch
Working in an ever-changing industry like marketing can make automation feel like a superpower. It helps in every aspect of the task, from personalising, optimising, and scaling the efforts into something more significant. However, with AI creeping in and integrating...
Top 10 AI Use Cases in Digital Marketing Nobody Talks About
What is AI being used for in digital marketing? Well, just about everything. From content writing to research, AI has proven quite useful. But beyond the buzzwords, there is a whole other side of AI application in digital marketing that is being used quietly to...
