Achieved 4.5X ROAS with 25% Revenue Increase Per Month for a Swiss Healthcare Brand | Sigvaris Novomed
About the Brand
A Swiss family-owned company, Sigvaris has a rich history and more than 150 years of experience in compression solutions.
Sigvaris understands both medical and lifestyle requirements, offering a wide range of specialized products that cater to every need.
- To improve Sales on the website & amazon
- To maintain ROAS above 3.5X on website
Healthcare
Performance Marketing
Marketing Objective
- Leveraged Google’s Machine Learning & the New Performance Max campaigns on Google Ads to reach new and relevant customers across various Google properties.
- Started targeting medically relevant – non branded keywords to attract more relevant & high intent customers to the website.
- Leveraged Meta’s Advantage+ Shopping Campaign to generate a better number of conversions at a lower cost per conversion.
- Created & optimized multiple campaigns on Amazon to ensure that we are bidding on all potentially relevant keywords & showing our ads on competitor ASINs.
- For Amazon, we also started using the defensive strategy so that no competitors’ ads show on our product page, while we target competitor ASINs to get better traction.
- We added our new ASINs to advertise on Amazon and create awareness about them to get a good number of conversions.
Delivery Overview
-
We implemented the below campaign execution strategies to maximise returns:
-
Leveraged Google’s Machine Learning & the New Performance Max campaigns on Google Ads to reach new and relevant customers across various Google properties.
-
Started targeting medically relevant – non branded keywords to attract more high intent customers to the website.
-
Leveraged Meta’s Advantage+ Shopping Campaign to generate a better number of conversions at a lower cost per conversion.
-
Created & optimized multiple campaigns on Amazon to ensure that we are bidding on all potentially relevant keywords & showing our ads on competitor ASINs.
-
Started using a defensive ad strategy on Amazon to protect our product pages against competitors’ ads, while we target competitor ASINs to get better traction.
-
Regularly added new ASINs to advertise on various relevant Amazon listings and create awareness around our product & higlight it’s premiumness.
Campaign Creatives
Sub Heading
Sub Heading
Sub Heading
Sub Heading
Impact
-
4.5X ROAS Achieved
-
25% Increase in revenue month-on-month
-
Reduced our cost per conversion on Meta by average 71% month over month.
-
Reduced our cost per conversion on Google by average 100% month over month.
Most Popular Case Studies
Jagannath Rath Yatra – The Pulse of India
Jagannath Rath Yatra - The Pulse of IndiaAbout the Brand Pass Pass Pulse (DS Group) is a leader in India’s confectionery segment, recognized for innovative flavor experiences and deeply rooted in everyday Indian moments. Known for culturally relevant storytelling,...
Ad Films Creative Showcase for Just In Time
Ad Films Creative Showcase for Just In TimeAbout the BrandJust In Time is India’s largest watch retailer, bringing iconic global brands under one roof across 80+ boutiques nationwide. With a strong foothold in the premium and luxury segment, it caters to a diverse...
Bajaj Auto Credit Limited: Your Trusted Partner for Two & Three-Wheeler Financing
Bajaj Auto Credit Limited: Your Trusted Partner for Two & Three-Wheeler FinancingAbout the Brand Bajaj Auto Credit Limited: Your Trusted Partner for Two & Three-Wheeler Financing Bajaj Auto Credit Limited (BACL) is the dedicated financing arm of Bajaj Auto...
Thinking Lab
Major Types of Schema Markup and How Implementing Them Can Boost Rankings and Visibility
Most SEOs majorly work on keyword research, on-page optimization, and backlinks, but the technical side often gets less attention. Schema markup is one of those powerful elements many skip because they don’t fully understand what is schema markup or how it impacts...
7 Types of Thin Content You Should Replace Immediately for Better Engagement
In today’s search landscape, content quality is non-negotiable. Google has become highly skilled at identifying whether a page truly helps users or simply exists to fill space. Thin content pages with little substance, duplicate or auto-generated text, or overly...
How to Identify Thin Content and Boost Your Website’s SEO
In 2025, Google will become tougher on thin content. The June 2025 Core Update pushed down pages that were too shallow or repeated the same points without depth. The August 2025 Spam Update targeted keyword-heavy pages and duplicate location-based content, resulting...