Western Refrigeration faced the challenge of a predominantly B2B creative approach, which limited their engagement and follower growth on social media.
To address this, we implemented a a complete revamp of the social media strategy that included:

• Compelling Storytelling: We shifted the narrative to highlight the emotional and practical benefits of Western Refrigeration products, connecting with a broader audience
  
• Benefit-Focused Content: Recognizing that products are best showcased with benefits rather than features, we integrated use cases on those lines
  
• Diverse Design Approaches: We utilized a variety of creative formats, such as illustrations, AI photoshoots, & conceptual designs
  
• Capitalizing on Trends and Moments: By participating in current trends and significant moments, we ensured that we stayed fresh & relevant