10X Increase in Impressions & 6X Rise in Social Media Engagement | Western Refrigeration

About the Brand

Western Refrigeration, is a leader in the refrigeration industry, offering a wide range of cooling solutions including commercial refrigerators, freezers, and display cases. Serving over 500,000 customers with a legacy of 50+ years, Western Refrigeration ensures high quality, innovation, and reliability in every product, meeting the diverse needs of businesses nationwide

Objective: Awareness
Category: Manufacturing
Core Ingredients: Social Media
Case study subject: Social Media Revamp

Delivery Overview

Western Refrigeration faced the challenge of a predominantly B2B creative approach, which limited their engagement and follower growth on social media.
To address this, we implemented a a complete revamp of the social media strategy that included:

Compelling Storytelling: We shifted the narrative to highlight the emotional and practical benefits of Western Refrigeration products, connecting with a broader audience
Benefit-Focused Content: Recognizing that products are best showcased with benefits rather than features, we integrated use cases on those lines
Diverse Design Approaches: We utilized a variety of creative formats, such as illustrations, AI photoshoots, & conceptual designs
Capitalizing on Trends and Moments: By participating in current trends and significant moments, we ensured that we stayed fresh & relevant