An explosive 118% increase in engagement for our Diwali Campaign – #GiftOfNutrition | Nutrihance
About the Brand
Jubilant Nutrihance is a leading dietary & health supplements brand in India, offering a Protein powder health drink, MULTIOMEGA capsules, and UB GOLD pills.
All of their products are nutrient-rich, 100% veg, sugar-free & made with the finest of ingredients available in the market.
Leverage the festive season to drive product awareness and engagement
Lifestyle & Nutrition
Social Media
Diwali Campaign
Delivery Overview
- The idea was to convey to the audience that during the festive season, while enjoying the sweet treats, one can still prioritize health with the #GiftOfNutrition.
- We aimed to communicate to the audience that they can make Nutrihance their health partner during the festive season.
- The primary objective was to create product awareness by highlighting the benefits and promoting it as a new-way of gifting.
- Our secondary objective was to boost engagement by announcing a Diwali Giveaway wherein five lucky winners could win #GiftOfNutrition hampers.
- We also rolled out tips & tricks, mythbusters, engagement posts, and informative content on how to keep your nutrition in check during the festive season.
- A dedicated campaign hashtag #GiftOfNutrition was created for identification of the brand campaign, and maximize reach and traction.
Impact
The campaign was exceptionally successful! Here are some statistics on the same:
- From September to October, the engagement on Instagram skyrocketed to 118%
- We reached more than 503K unique accounts.
More than 27K accounts engaged with our content.
Most Popular Case Studies
13.65M Views, 7.4M Reach, 108K Interactions On Ram Bandhu’s #StopFoodWastage Short Film In Collaboration With Robin Hood Army
13.65M Views, 7.4M Reach, 108K Interactions On Ram Bandhu’s #StopFoodWastage Short Film In Collaboration With Robin Hood ArmyAbout the Brand Ram Bandhu is a leading FMCG brand with a legacy of excellence, and Madhuri Dixit is the brand ambassador. It...
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions About the Brand Global Legacy: Founded in 1949, active in 136 countries, caring for 25,000+ children in India. Family-Centric Approach: Pioneers of...
The Hosteller Backpacker Chains 62.6% Organic Surge in Conversions Within 3 Months
The Hosteller Backpacker Chains 62.6% Organic Surge in Conversions Within 3 MonthsAbout the Brand The Hosteller, a leading and renowned hospitality brand in India, offering affordable and unique accommodations, including hostels, backpacker hotels, and boutique...
Thinking Lab
Why Emotional Marketing Is a Game-Changer for Digital Campaigns
Introduction In today’s digital world, consumers are buying not only products but also emotions. Emotional marketing has become one of the most powerful ways for brands to connect with their audience on an emotional level. Instead of focusing only on features or...
Understanding the Role of Conversational Marketing in Modern Digital Strategies
Ever tried calling customer service only to be stuck on hold forever? We’ve all been through it, and let’s be honest, no one has time or patience for that anymore. In today’s fast-moving world, customers expect fast responses. This is where conversational marketing...
Create Engaging Social Media Content | Tips by DigiChefs
How to Create Engaging Social Media Content Introduction Hello, social media wizards! The scroll is real and fast. If your post doesn’t capture attention in seconds, it’s lost in a sea of memes and trendy sounds. So, how do you stand out? It all comes down to social...