An explosive 118% increase in engagement for our Diwali Campaign – #GiftOfNutrition | Nutrihance
About the Brand
Jubilant Nutrihance is a leading dietary & health supplements brand in India, offering a Protein powder health drink, MULTIOMEGA capsules, and UB GOLD pills.
All of their products are nutrient-rich, 100% veg, sugar-free & made with the finest of ingredients available in the market.
Leverage the festive season to drive product awareness and engagement
Lifestyle & Nutrition
Social Media
Diwali Campaign
Delivery Overview
- The idea was to convey to the audience that during the festive season, while enjoying the sweet treats, one can still prioritize health with the #GiftOfNutrition.
- We aimed to communicate to the audience that they can make Nutrihance their health partner during the festive season.
- The primary objective was to create product awareness by highlighting the benefits and promoting it as a new-way of gifting.
- Our secondary objective was to boost engagement by announcing a Diwali Giveaway wherein five lucky winners could win #GiftOfNutrition hampers.
- We also rolled out tips & tricks, mythbusters, engagement posts, and informative content on how to keep your nutrition in check during the festive season.
- A dedicated campaign hashtag #GiftOfNutrition was created for identification of the brand campaign, and maximize reach and traction.
Campaign Creatives
Impact
The campaign was exceptionally successful! Here are some statistics on the same:
- From September to October, the engagement on Instagram skyrocketed to 118%
- We reached more than 503K unique accounts.
More than 27K accounts engaged with our content.
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