An explosive 118% increase in engagement for our Diwali Campaign – #GiftOfNutrition | Nutrihance
About the Brand
Jubilant Nutrihance is a leading dietary & health supplements brand in India, offering a Protein powder health drink, MULTIOMEGA capsules, and UB GOLD pills.
All of their products are nutrient-rich, 100% veg, sugar-free & made with the finest of ingredients available in the market.
Leverage the festive season to drive product awareness and engagement
Lifestyle & Nutrition
Social Media
Diwali Campaign
Delivery Overview
- The idea was to convey to the audience that during the festive season, while enjoying the sweet treats, one can still prioritize health with the #GiftOfNutrition.
- We aimed to communicate to the audience that they can make Nutrihance their health partner during the festive season.
- The primary objective was to create product awareness by highlighting the benefits and promoting it as a new-way of gifting.
- Our secondary objective was to boost engagement by announcing a Diwali Giveaway wherein five lucky winners could win #GiftOfNutrition hampers.
- We also rolled out tips & tricks, mythbusters, engagement posts, and informative content on how to keep your nutrition in check during the festive season.
- A dedicated campaign hashtag #GiftOfNutrition was created for identification of the brand campaign, and maximize reach and traction.
Campaign Creatives
Sub Heading
Sub Heading
Sub Heading
Sub Heading
Impact
The campaign was exceptionally successful! Here are some statistics on the same:
- From September to October, the engagement on Instagram skyrocketed to 118%
- We reached more than 503K unique accounts.
More than 27K accounts engaged with our content.
Most Popular Case Studies
Ad Films Creative Showcase for Just In Time
Ad Films Creative Showcase for Just In TimeAbout the BrandJust In Time is India’s largest watch retailer, bringing iconic global brands under one roof across 80+ boutiques nationwide. With a strong foothold in the premium and luxury segment, it caters to a diverse...
Bajaj Auto Credit Limited: Your Trusted Partner for Two & Three-Wheeler Financing
Bajaj Auto Credit Limited: Your Trusted Partner for Two & Three-Wheeler FinancingAbout the Brand Bajaj Auto Credit Limited: Your Trusted Partner for Two & Three-Wheeler Financing Bajaj Auto Credit Limited (BACL) is the dedicated financing arm of Bajaj Auto...
Hometown Furniture Pinterest Growth: 249% Impressions in 4 Months
Hometown Furniture Pinterest Growth: 249% Impressions in 4 MonthsAbout the Brand Hometown, one of India’s leading furniture brands, operates over 16 stores across the country. We offer a wide range of high-quality furniture, including bedroom sets, modular kitchens,...
Thinking Lab
From 600 Impression To 40,000+ Impressions in Just 5 Month: SEO growth of Everest Fleet
From 600 Impressions to 40,000+ Impressions in Just 5 Months: SEO growth of Everest FleetAbout the Brand At Everest Fleet is all about Mobility In Action. Their purpose is to harness expertise in transporting people and goods, powering change in how they move, driving...
Major Types of Schema Markup and How Implementing Them Can Boost Rankings and Visibility
Most SEOs majorly work on keyword research, on-page optimization, and backlinks, but the technical side often gets less attention. Schema markup is one of those powerful elements many skip because they don’t fully understand what is schema markup or how it impacts...
Top 25 Creative Agencies in India Setting the Standard in 2025
In 2025, creativity is the fuel that powers brand growth. From shaping brand identity to telling stories that connect with audiences, the right creative advertising agency can be the difference between blending in and standing out. India’s creative landscape is...